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wp.org search vs our merit ranking: “tags: gutenberg”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tags: gutenberg”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Fields for Gutenberg shows at wp.org #9 but places #16 on merit, a gap of 7 places. Its 1K+ installs carry it up the search order; its 4.9★ average from 17 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets places #12 on merit, 4.9★ from 1,516 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #1 2 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #2 3 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #3 4 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #4 5 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #5 6 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #6 7 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4,755) wp.org #8 wp.org ranks it 1 place below merit 8 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #7 wp.org ranks it 1 place above merit 9 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #11 wp.org ranks it 2 places below merit 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #13 wp.org ranks it 3 places below merit 11 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #14 wp.org ranks it 3 places below merit 12 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1,516) wp.org #22 wp.org ranks it 10 places below merit 13 Carousel Slider Block for Gutenberg 50K+ · 4.8★ (59) wp.org #12 wp.org ranks it 1 place above merit 14 Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #10 wp.org ranks it 4 places above merit 15 Code Snippets 1M+ · 4.7★ (510) wp.org #15 16 Custom Fields for Gutenberg 1K+ · 4.9★ (17) wp.org #9 wp.org ranks it 7 places above merit 17 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #17 18 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #20 wp.org ranks it 2 places below merit 19 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #19 20 PublishPress Tag Groups: Stylish Displays For Your Tags and Categories 3K+ · 4.8★ (58) wp.org #23 wp.org ranks it 3 places below merit 21 GutenBee – Gutenberg Blocks 6K+ · 4.9★ (18) wp.org #24 wp.org ranks it 3 places below merit 22 Timeline Block For Gutenberg 9K+ · 4.4★ (11) wp.org #16 wp.org ranks it 6 places above merit 23 Metronet Tag Manager 20K+ · 4.8★ (8) wp.org #21 wp.org ranks it 2 places above merit 24 PDF viewer for Elementor & Gutenberg 10K+ · 5.0★ (3) wp.org #18 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.