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wp.org search vs our merit ranking: “tax estimator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tax estimator”, we agree with wp.org on the top plugin, and our order differs from theirs on 1 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #1 2 Stylish Cost Calculator – Quote Generator, Lead Gen & Price Estimator 1K+ · 4.8★ (175) wp.org #2 3 Cost Calculator Builder 20K+ · 4.5★ (393) wp.org #4 wp.org ranks it 1 place below merit 4 Calculation for contact form 7 1K+ · 4.5★ (22) wp.org #3 wp.org ranks it 1 place above merit 5 Cart2Cart Universal Migration App 200+ · 5.0★ (5) wp.org #8 ↓2 wp.org ranks it 3 places below merit 6 Anps Estimator — · 0.0★ (0) wp.org #6 7 Smart Forms & Calculators By Embed Sheets 100+ · 5.0★ (1) wp.org #5 wp.org ranks it 2 places above merit 8 Cart Shipping Estimator for WooCommerce — · 0.0★ (0) wp.org #7 wp.org ranks it 1 place above merit 9 Obix Cost Segregation Estimator — · 0.0★ (0) wp.org #9 10 Eezz FX Payout Estimator for WooCommerce — · 0.0★ (0) wp.org #10 ↓2 11 V Vickery Finance Calculators — · 0.0★ (0) wp.org #11 12 Sentio Widgets for Elementor 40+ · 0.0★ (0) wp.org #12 ↓2 13 Advisers Calculators — · 0.0★ (0) wp.org #13 ↓2 14 Mapletools Canadian Mortgage Calculators — · 0.0★ (0) wp.org #14 15 ACS Freight Calculator — · 0.0★ (0) wp.org #15 ↓3 16 Yangra Calculator — · 0.0★ (0) wp.org #16 17 Hayyat Apps Solar Lead Calculator — · 0.0★ (0) wp.org #17 ↓4 18 Preview Calculator for WooCommerce — · 0.0★ (0) wp.org #18 ↓4 19 PJ Mortgage Tools — · 0.0★ (0) wp.org #19 20 Clicks Admin Toolkit — · 0.0★ (0) wp.org #20 ↓5 21 AfriRegions City & Neighborhood for WooCommerce 40+ · 0.0★ (0) wp.org #21 ↓5 22 Mytsys Travel Itinerary Planner — · 0.0★ (0) wp.org #22 ↓5 23 T TaxCaster 10+ · 0.0★ (0) wp.org #23 ↓5

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.