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← Rankings

wp.org search vs our merit ranking: “text domain”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “text domain”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Text Replace – Find and Replace WordPress Strings shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) places #10 on merit, 4.7★ from 5231 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #1 2 WP24 Domain Check 4K+ · 4.3★ (32) wp.org #2 3 Multiple Domain Mapping on Single Site 6K+ · 4.6★ (48) wp.org #3 ↑19 4 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #5 1 too low 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #10 ↓2 5 too low 6 DTX – Dynamic Text Extension for Contact Form 7 100K+ · 4.7★ (99) wp.org #6 ↓2 7 Automatic Domain Changer 10K+ · 4.3★ (29) wp.org #4 ↓1 3 too high 8 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #16 ↓4 8 too low 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #15 ↓1 6 too low 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #20 ↓3 10 too low 11 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #18 7 too low 12 Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ · 4.8★ (93) wp.org #19 7 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #23 10 too low 14 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #11 ↓1 3 too high 15 Domain For Sale – Landing Page Per Domain, Domain Mapping, Offers & Listings 200+ · 5.0★ (6) wp.org #9 6 too high 16 Each domain a page 200+ · 5.0★ (8) wp.org #12 ↓1 4 too high 17 Marquee Running Text 5K+ · 4.6★ (5) wp.org #7 ↓1 10 too high 18 Text to Speech – TTSWP 200+ · 5.0★ (6) wp.org #13 ↑3 5 too high 19 Text Replace – Find and Replace WordPress Strings 300+ · 5.0★ (3) wp.org #8 ↓1 11 too high 20 Add to Cart Button Custom Text 9K+ · 4.6★ (12) wp.org #22 ↓2 2 too low 21 ImgSEO – AI Image Alt Text Generator & Image SEO Tools 400+ · 5.0★ (10) wp.org #24 3 too low 22 Email and Domain Blocker for WooCommerce 300+ · 5.0★ (3) wp.org #21 1 too high 23 Domain Search for WHMCS 100+ · 5.0★ (1) wp.org #14 ↓1 9 too high 24 Advanced Email Domain Restriction 100+ · 5.0★ (1) wp.org #17 ↓2 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.