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wp.org search vs our merit ranking: “the day we fight back”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “the day we fight back”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

NimboCDN – Image Optimization & Image CDN | Convert WebP & AVIF shows at wp.org #17 but places #21 on merit, a gap of 4 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Loginizer 1M+ · 4.8★ (1,033) wp.org #1 2 Salon Booking System – Appointment Booking for Salons, Barbershops & Spas 2K+ · 4.4★ (187) wp.org #2 ↑1 3 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 Enable Abilities for MCP 5K+ · 5.0★ (18) wp.org #6 wp.org ranks it 2 places below merit 5 Business Essentials for Contact Form 7 7K+ · 3.3★ (10) wp.org #3 ↓1 wp.org ranks it 2 places above merit 6 Giuliomax Menu Builder 30+ · 5.0★ (9) wp.org #10 wp.org ranks it 4 places below merit 7 DocxToPost – Import Word (DOCX) & Markdown to Posts, Pages & Custom Post Types 100+ · 5.0★ (3) wp.org #7 8 Hack The SEO – MCP Server for Claude, AI Bot Tracker, llms.txt, GEO Score & Cannibalization 10+ · 5.0★ (2) wp.org #5 ↓1 wp.org ranks it 3 places above merit 9 Multichannel Integration for WooCommerce: eBay, Amazon, Otto, Kaufland, Hood & More 70+ · 5.0★ (3) wp.org #9 10 Performance Optimisation — · 5.0★ (4) wp.org #15 ↓1 wp.org ranks it 5 places below merit 11 Odoo Integration for WooCommerce 40+ · 0.0★ (0) wp.org #8 wp.org ranks it 3 places above merit 12 MCP Server for WordPress – Connect Claude, ChatGPT & Gemini | AtlasMCP 300+ · 0.0★ (0) wp.org #11 ↑1 wp.org ranks it 1 place above merit 13 Seobot Publisher for The SEO Agent 10+ · 0.0★ (0) wp.org #12 ↓1 wp.org ranks it 1 place above merit 14 Burnpedia Image Maker – Social Image Designer with 130 Templates — · 0.0★ (0) wp.org #13 ↑4 wp.org ranks it 1 place above merit 15 Nemtly Jobs – Job Board & Recruitment Plugin — · 0.0★ (0) wp.org #14 ↓1 wp.org ranks it 1 place above merit 16 AutoFlow – AI Chatbot, Live Chat & Lead Generation — · 0.0★ (0) wp.org #16 17 Tempaloo WebP — · 0.0★ (0) wp.org #18 ↑1 wp.org ranks it 1 place below merit 18 Site Answers – MCP Server, llms.txt & AI Crawler Log 20+ · 0.0★ (0) wp.org #19 ↑5 wp.org ranks it 1 place below merit 19 Turksem GEO SEO – AI Bot Tracker, llms.txt & GEO Audit — · 0.0★ (0) wp.org #20 wp.org ranks it 1 place below merit 20 Plugnect Store Admin for WooCommerce — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place below merit 21 NimboCDN – Image Optimization & Image CDN | Convert WebP & AVIF — · 5.0★ (1) wp.org #17 ↓2 wp.org ranks it 4 places above merit 22 Blaze AI Discovery for WooCommerce 10+ · 0.0★ (0) wp.org #22 ↓4 23 InvFlux – Inventory Management, Purchasing & Fulfillment for WooCommerce — · 0.0★ (0) wp.org #23 24 CodeBold Commerce – POS and Inventory for WooCommerce — · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.