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wp.org search vs our merit ranking: “theme addon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “theme addon”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unlimited Theme Addon For Elementor shows at wp.org #7 but places #21 on merit, a gap of 14 places. Its 600+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #11 on merit, 4.8★ from 14387 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #3 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #4 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 ↑2 1 too low 6 Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #8 ↓1 2 too low 7 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #12 ↓2 5 too low 8 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #9 ↑2 1 too low 9 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #11 ↑1 2 too low 10 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #5 5 too high 11 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #20 ↓1 9 too low 12 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #18 6 too low 13 Post Grid Addon for Elementor 10K+ · 4.9★ (76) wp.org #13 14 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #17 ↓3 3 too low 15 Image Hover Effects – Elementor Addon 40K+ · 4.9★ (83) wp.org #14 ↑3 1 too high 16 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #10 ↓1 6 too high 17 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #23 ↓2 6 too low 18 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #15 3 too high 19 Classic Editor + 30K+ · 4.9★ (31) wp.org #24 5 too low 20 Extensive VC Addons for WPBakery Page Builder 4K+ · 4.7★ (14) wp.org #16 4 too high 21 Unlimited Theme Addon For Elementor 600+ · 5.0★ (3) wp.org #7 ↓1 14 too high 22 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #21 1 too high 23 WPZOOM Addons for Beaver Builder 4K+ · 5.0★ (2) wp.org #19 ↑4 4 too high 24 GTranslate Visual Addon 400+ · 4.3★ (3) wp.org #22 ↓4 2 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.