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wp.org search vs our merit ranking: “time zone converter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “time zone converter”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

I-PR AVIF Converter – Automatic Image Optimization shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

JetFormBuilder — Dynamic Blocks Form Builder places #10 on merit, 4.2★ from 72 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #3 2 too low 2 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #4 2 too low 3 Currency Converter Calculator 1K+ · 4.4★ (7) wp.org #1 2 too high 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #10 6 too low 5 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #5 6 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #11 ↑1 5 too low 7 Nepali Date Converter 800+ · 5.0★ (4) wp.org #2 5 too high 8 PI Conditional cart fee / Extra charge rule for WooCommerce 2K+ · 4.9★ (38) wp.org #12 ↑1 4 too low 9 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #13 ↑1 4 too low 10 JetFormBuilder — Dynamic Blocks Form Builder 80K+ · 4.2★ (72) wp.org #21 11 too low 11 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #16 5 too low 12 MDJM Event Management 40+ · 4.9★ (10) wp.org #17 ↑1 5 too low 13 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #9 ↑1 4 too high 14 Exchange Rates Widget 1K+ · 5.0★ (2) wp.org #8 ↓2 6 too high 15 Time Zone Converter 70+ · 0.0★ (0) wp.org #6 9 too high 16 Under The Weather 70+ · 5.0★ (3) wp.org #20 ↑2 4 too low 17 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #14 ↑1 3 too high 18 I-PR AVIF Converter – Automatic Image Optimization 20+ · 5.0★ (1) wp.org #7 ↑3 11 too high 19 Vunelix Financial Widgets – Cryptocurrency, Stock Ticker & Forex 20+ · 5.0★ (2) wp.org #15 ↑1 4 too high 20 Gutenberg Block Toolkit – Page Builder for Gutenberg Blocks & Patterns 100+ · 0.0★ (0) wp.org #18 ↑1 2 too high 21 Kargadann’s PLN Price Converter for WooCommerce — · 0.0★ (0) wp.org #19 2 too high 22 BT Visitor Insights 50+ · 0.0★ (0) wp.org #22 23 Seory Posts to Markdown 10+ · 0.0★ (0) wp.org #24 1 too low 24 MITS Image Optimizer 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.