MITS Image Optimizer
by wpaluchmits · Performance
Also makes 3 other plugins · 30+ installs across the portfolio →
Auto-compress images on upload, bulk convert to WebP & AVIF, manage .htaccess WebP serving, and audit your site - all in one plugin.
83 health vs 68 average across 1,653 Performance plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 10 of 1.6K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,054 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-05-27 · 119 days · wp.org + Plugin Pulse archive
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install trend · builds as we snapshot daily
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags B -
Cimo – Free Instant Image Optimizer & WebP Converter 10K+ installs · 4.5★ · 3 shared tags A -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
AVIF Uploader – Upload, Display and Fix AVIF Images 4K+ installs · 3.8★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for MITS Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mits-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="MITS Image Optimizer — Plugin Pulse"></iframe> MITS Image Optimizer: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-23. https://plugins.wpmayor.com/plugin/mits-image-optimizer