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← Rankings

wp.org search vs our merit ranking: “tinyurl”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tinyurl”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Linkz – Lightweight and fast social media sharing plugin shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 90+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic places #5 on merit, 4.4★ from 1053 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Search & Replace Everything – Quick and Easy Way to Find and Replace Text, Links 20K+ · 4.7★ (26) wp.org #1 2 WPSSO Core – Complete Schema Markup and Meta Tags 4K+ · 4.6★ (306) wp.org #2 3 Nelio Content – Editorial Calendar & Social Media Auto-Posting 3K+ · 4.4★ (104) wp.org #3 4 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #4 5 Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic 10K+ · 4.4★ (1053) wp.org #9 4 too low 6 WP Pocket URLs 70+ · 5.0★ (2) wp.org #5 1 too high 7 Activity Link Preview For BuddyPress 100+ · 4.0★ (5) wp.org #7 8 A All In One Link Shortener — · 5.0★ (2) wp.org #8 9 A Add Shortlink to Posts 30+ · 5.0★ (3) wp.org #20 11 too low 10 Magic Link – Secure one click passwordless login 30+ · 0.0★ (0) wp.org #10 11 MKM Digital Social Publisher Bridge to Buffer — · 0.0★ (0) wp.org #12 1 too low 12 LinkFiliate – Advanced Affiliate Link Management, Branded Short Links, Click Tracking & Analytics 10+ · 0.0★ (0) wp.org #13 1 too low 13 WP Lynx 30+ · 4.0★ (3) wp.org #16 3 too low 14 Y YOURLS: WordPress to Twitter 100+ · 3.3★ (3) wp.org #19 5 too low 15 Short URL FE — · 0.0★ (0) wp.org #14 1 too high 16 Social Linkz – Lightweight and fast social media sharing plugin 90+ · 3.5★ (2) wp.org #6 10 too high 17 W WPNeon GoCodes 2 50+ · 0.0★ (0) wp.org #17 18 Utilitify – Supercharge Your WordPress Site With Powerpack WordPress Utilities 10+ · 5.0★ (1) wp.org #11 7 too high 19 Social Media Share Buttons – Socialized 10+ · 0.0★ (0) wp.org #15 4 too high 20 U URL Shortener 80+ · 5.0★ (2) wp.org #21 1 too low 21 K Kiwi Tweet this! 10+ · 4.0★ (1) wp.org #18 3 too high 22 W wp-sns-share 10+ · 0.0★ (0) wp.org #22 23 T Tiny URL 10+ · 0.0★ (0) wp.org #23 24 M My Trending Post 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.