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wp.org search vs our merit ranking: “truncate text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “truncate text”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Read More Button – Expand Content Without Refresh shows at wp.org #4 but places #14 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets places #6 on merit, 4.8★ from 71 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Auto Alt Text 4K+ · 5.0★ (8) wp.org #1 2 ImgSEO – AI Image Alt Text Generator & Image SEO Tools 400+ · 5.0★ (10) wp.org #2 3 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #6 3 too low 4 WP Webhooks – Automate repetitive tasks by creating powerful automation workflows directly within WordPress 20K+ · 4.7★ (55) wp.org #7 3 too low 5 Collapsing Categories 4K+ · 4.1★ (57) wp.org #9 4 too low 6 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #16 ↑1 10 too low 7 Filikod – Alt Text Checker & Bulk Image Alt Text Editor 200+ · 5.0★ (5) wp.org #5 2 too high 8 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #15 7 too low 9 Plugins List 700+ · 5.0★ (12) wp.org #10 1 too low 10 Rename Media Files: Improve Your SEO 8K+ · 4.8★ (40) wp.org #18 8 too low 11 Truncate Text 10+ · 5.0★ (2) wp.org #3 8 too high 12 WP Fast Total Search – The Power of Indexed Search 900+ · 4.4★ (28) wp.org #19 7 too low 13 Document Library Lite 4K+ · 4.1★ (12) wp.org #11 2 too high 14 Read More Button – Expand Content Without Refresh 100+ · 5.0★ (1) wp.org #4 10 too high 15 Music Player for Easy Digital Downloads 200+ · 5.0★ (3) wp.org #17 ↓1 2 too low 16 ImageCraft – Image Optimizer, WebP/AVIF & AI Alt Text 10+ · 5.0★ (2) wp.org #12 4 too high 17 Shortcode for MobilizeAmerica API 30+ · 5.0★ (3) wp.org #20 3 too low 18 ZS Action Scheduler Optimizer 300+ · 5.0★ (1) wp.org #8 10 too high 19 Prime Cache – Page Cache on Activation & One-Click Speed Optimization 20+ · 5.0★ (2) wp.org #21 ↑3 2 too low 20 WYSIWYG Character Limit for ACF 100+ · 0.0★ (0) wp.org #13 7 too high 21 Advanced Content Copy 30+ · 4.0★ (1) wp.org #14 7 too high 22 Copyfend – Content Protection, Anti-Copy & Anti-Scraping 30+ · 0.0★ (0) wp.org #24 2 too low 23 NoticePulse — Notification Bar, Announcement Bar & Cookie Notice 50+ · 5.0★ (1) wp.org #22 ↓1 1 too high 24 HTML Forms & Contact Form for WordPress: Narrative Forms 30+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.