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wp.org search vs our merit ranking: “tweet box”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tweet box”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Juiz Last Tweet Widget shows at wp.org #14 but places #20 on merit, a gap of 6 places. Its 500+ installs carry it up the search order; its 4.2★ average from 26 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PowerPack Addons for Elementor: Widgets, Form Styler and Templates places #12 on merit, 4.8★ from 361 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #3 1 too low 3 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #2 1 too high 4 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #6 2 too low 5 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #7 2 too low 6 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #5 1 too high 7 Disable Gutenberg 500K+ · 5.0★ (735) wp.org #9 2 too low 8 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #8 9 Inline Tweet Sharer – Twitter Sharing Plugin 200+ · 5.0★ (11) wp.org #4 5 too high 10 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #10 11 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #15 4 too low 12 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #17 5 too low 13 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #24 11 too low 14 Dashboard Widgets Suite 4K+ · 4.9★ (38) wp.org #11 3 too high 15 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #23 8 too low 16 Lightbox slider – Responsive Lightbox Gallery 3K+ · 4.7★ (24) wp.org #12 4 too high 17 Custom Fields for Gutenberg 1K+ · 4.9★ (17) wp.org #13 4 too high 18 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #18 19 Head Meta Data 10K+ · 4.8★ (19) wp.org #16 3 too high 20 Juiz Last Tweet Widget 500+ · 4.2★ (26) wp.org #14 6 too high 21 WidgetKit for Elementor – Lightweight Elementor Addons, Widgets & Templates 7K+ · 4.5★ (35) wp.org #22 1 too low 22 Social Sharing Plugin – Kiwi 4K+ · 4.1★ (18) wp.org #19 3 too high 23 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #20 3 too high 24 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.