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wp.org search vs our merit ranking: “unlimited ticker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “unlimited ticker”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Unlimited Elements Blocks Library shows at wp.org #2 but places #17 on merit, a gap of 15 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel places #7 on merit, 4.7★ from 435 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #6 wp.org ranks it 4 places below merit 3 N News Ticker for Elementor 2K+ · 4.8★ (40) wp.org #3 4 Announcer – Sticky Message Banner & Notification Bar 10K+ · 4.8★ (40) wp.org #8 wp.org ranks it 4 places below merit 5 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #17 ↓1 wp.org ranks it 12 places below merit 6 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #13 ↓2 wp.org ranks it 7 places below merit 7 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (435) wp.org #23 wp.org ranks it 16 places below merit 8 Product Slider, Product Carousel and Product Grid Gallery for WooCommerce – Reno Product Slider (formerly Product Slider for WooCommerce) 20K+ · 4.7★ (280) wp.org #22 ↓2 wp.org ranks it 14 places below merit 9 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #16 ↑1 wp.org ranks it 7 places below merit 10 Logo Slider WP – Responsive Logo Carousel, Logo Gallery & Logo Showcase 10K+ · 4.5★ (61) wp.org #15 wp.org ranks it 5 places below merit 11 News Ticker Widget for Elementor 4K+ · 4.0★ (5) wp.org #4 wp.org ranks it 7 places above merit 12 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #9 wp.org ranks it 3 places above merit 13 OXP Breaking News Ticker 100+ · 5.0★ (3) wp.org #5 wp.org ranks it 8 places above merit 14 Image Ticker & Logo Slider – Continuous Auto-Scroll Carousel with Lightbox 1K+ · 3.6★ (9) wp.org #7 wp.org ranks it 7 places above merit 15 Product Open Pricing (Name Your Price) for WooCommerce 6K+ · 4.1★ (19) wp.org #14 wp.org ranks it 1 place above merit 16 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #11 ↑1 wp.org ranks it 5 places above merit 17 Unlimited Elements Blocks Library 500+ · 5.0★ (1) wp.org #2 wp.org ranks it 15 places above merit 18 Magazine Blocks – Blog Designer, Magazine & Newspaper Website Builder, Page Builder with Posts Blocks, Post Grid 6K+ · 4.9★ (11) wp.org #19 ↓1 wp.org ranks it 1 place below merit 19 BlogLentor – Blog Designer Pack for Elementor 4K+ · 5.0★ (9) wp.org #20 ↑1 wp.org ranks it 1 place below merit 20 Petitioner 200+ · 4.9★ (10) wp.org #24 wp.org ranks it 4 places below merit 21 Marquee Running Text 5K+ · 4.6★ (5) wp.org #10 wp.org ranks it 11 places above merit 22 Vertical Image Slider – Responsive Thumbnail Slider with Lightbox 1K+ · 4.9★ (7) wp.org #21 ↑1 wp.org ranks it 1 place above merit 23 MarqueeX – Smooth Marquee Slider, News Ticker & Post Marquee for Block Editor & Elementor 900+ · 0.0★ (0) wp.org #12 ↑1 wp.org ranks it 11 places above merit 24 News Ticker – Floating Headlines & Sticky Alerts 100+ · 1.0★ (1) wp.org #18 ↑1 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.