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wp.org search vs our merit ranking: “unpublish posts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “unpublish posts”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Schedule Unpublish shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Link Directory – AI Powered places #9 on merit, 4.8★ from 121 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #1 2 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (201) wp.org #2 3 Translate WordPress with Weglot 2.0 – Multilingual AI Translation 50K+ · 4.8★ (1940) wp.org #7 4 too low 4 Archive Content with Archived Post Status 5K+ · 4.9★ (36) wp.org #3 ↑3 1 too high 5 Issues and Series for Newspapers, Magazines, Publishers, Writers 2K+ · 4.5★ (73) wp.org #6 ↓2 1 too low 6 Link Juice Keeper 10K+ · 4.7★ (15) wp.org #4 ↓1 2 too high 7 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #14 7 too low 8 Post Lockdown 1K+ · 4.6★ (9) wp.org #5 3 too high 9 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #22 ↑1 13 too low 10 Hide Drafts in Menus 1K+ · 5.0★ (9) wp.org #10 11 Snow Monkey Editor 30K+ · 4.0★ (5) wp.org #9 2 too high 12 LLMagnet – AI Visibility & AI SEO for Claude, ChatGPT & More 600+ · 5.0★ (6) wp.org #19 ↓2 7 too low 13 Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 200+ · 5.0★ (4) wp.org #16 3 too low 14 VidShop – Shoppable Videos for WooCommerce 1K+ · 5.0★ (6) wp.org #23 ↓2 9 too low 15 Rank Authority — AI SEO & GEO on Autopilot 50+ · 5.0★ (3) wp.org #18 ↑1 3 too low 16 Some Plus Report Post 10+ · 5.0★ (3) wp.org #21 ↓1 5 too low 17 Schedule Unpublish 60+ · 5.0★ (1) wp.org #8 9 too high 18 Content Unpublisher 80+ · 5.0★ (1) wp.org #11 ↑1 7 too high 19 Bulk Post Status Update 200+ · 0.0★ (0) wp.org #15 4 too high 20 Grandranker 1K+ · 5.0★ (1) wp.org #12 ↓1 8 too high 21 AI Agent by SiteGround 1M+ · 1.7★ (98) wp.org #13 8 too high 22 Zeno Report Post 20+ · 0.0★ (0) wp.org #20 ↓2 2 too high 23 Static Porter 100+ · 5.0★ (1) wp.org #17 ↑5 6 too high 24 MSC Post Expiry 30+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.