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wp.org search vs our merit ranking: “url to pdf”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url to pdf”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Free PDF to Flipbook shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder places #9 on merit, 4.8★ from 808 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1,866) wp.org #1 2 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (530) wp.org #2 3 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #3 4 PDF Poster – Let visitors read PDF’s without leaving the page 20K+ · 4.5★ (149) wp.org #6 wp.org ranks it 2 places below merit 5 Embed PDF Viewer 20K+ · 4.7★ (19) wp.org #4 wp.org ranks it 1 place above merit 6 3D FlipBook – PDF Embedder, PDF Flipbook Viewer, Flipbook Image Gallery 70K+ · 4.8★ (182) wp.org #11 ↓1 wp.org ranks it 5 places below merit 7 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #7 8 DK PDF – WordPress PDF Generator 3K+ · 4.5★ (44) wp.org #9 ↓1 wp.org ranks it 1 place below merit 9 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #19 wp.org ranks it 10 places below merit 10 PDF Generator for WordPress 1K+ · 4.6★ (39) wp.org #10 ↓1 11 Pdf Embed 10K+ · 5.0★ (6) wp.org #5 wp.org ranks it 6 places above merit 12 Wonder PDF Embed 8K+ · 4.5★ (13) wp.org #8 ↑3 wp.org ranks it 4 places above merit 13 PDF Catalog for WooCommerce 1K+ · 4.3★ (26) wp.org #13 ↑2 14 Flexible PDF Invoices for WooCommerce & WordPress 6K+ · 4.4★ (37) wp.org #21 ↑2 wp.org ranks it 7 places below merit 15 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #24 wp.org ranks it 9 places below merit 16 Flipbook PDF Viewer & Embedder 300+ · 5.0★ (6) wp.org #14 ↓1 wp.org ranks it 2 places above merit 17 flowpaper 10K+ · 3.4★ (38) wp.org #22 ↑2 wp.org ranks it 5 places below merit 18 PDF Invoice for WooCommerce + Drag and Drop Template Builder 500+ · 5.0★ (6) wp.org #16 ↑1 wp.org ranks it 2 places above merit 19 CopySafe PDF Protection – Copy Protect PDF 300+ · 3.9★ (14) wp.org #20 ↑2 wp.org ranks it 1 place below merit 20 PDF viewer for Elementor & Gutenberg 10K+ · 5.0★ (3) wp.org #15 ↑1 wp.org ranks it 5 places above merit 21 PDF Thumbnail Generator 2K+ · 5.0★ (5) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 Free PDF to Flipbook 500+ · 5.0★ (2) wp.org #12 wp.org ranks it 10 places above merit 23 PDF Gallery Viewer 200+ · 5.0★ (2) wp.org #18 ↑2 wp.org ranks it 5 places above merit 24 PDF Generator for Posts & Pages – Export Any Post Type to PDF 90+ · 1.0★ (1) wp.org #17 ↑1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.