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wp.org search vs our merit ranking: “user based”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user based”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hide Admin Bar Based on User Roles – Disable the WordPress Toolbar by Role or Capability shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 20K+ installs carry it up the search order; its 3.9★ average from 21 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Import and export users and customers places #12 on merit, 4.7★ from 259 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #1 2 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #2 3 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #3 ↑2 4 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #4 ↓1 5 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #5 ↓1 6 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #6 7 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #8 1 too low 8 Stop User Enumeration 60K+ · 4.9★ (132) wp.org #7 1 too high 9 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #10 ↑6 1 too low 10 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #9 ↑3 1 too high 11 Smart User Slug Hider 2K+ · 4.9★ (55) wp.org #11 12 Import and export users and customers 70K+ · 4.7★ (259) wp.org #17 ↑4 5 too low 13 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #23 ↓5 10 too low 14 New User Approve 20K+ · 4.3★ (131) wp.org #13 ↓3 1 too high 15 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #15 ↓2 16 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #12 ↓3 4 too high 17 User Access Manager 10K+ · 4.4★ (112) wp.org #16 ↓2 1 too high 18 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #18 ↓3 19 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #24 5 too low 20 WPFront User Role Editor 30K+ · 4.5★ (65) wp.org #20 ↓1 21 User Admin Simplifier 10K+ · 5.0★ (31) wp.org #21 ↓1 22 WP User Avatars 20K+ · 4.5★ (29) wp.org #19 ↓2 3 too high 23 Hide Admin Bar Based on User Roles – Disable the WordPress Toolbar by Role or Capability 20K+ · 3.9★ (21) wp.org #14 ↓3 9 too high 24 Role Based Pricing for Woo by Meow Crew 2K+ · 4.2★ (5) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.