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wp.org search vs our merit ranking: “user country”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user country”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Country Code For Elementor Form Telephone Field shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7522 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #1 2 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #2 3 Price Based on Country for WooCommerce 20K+ · 4.8★ (262) wp.org #3 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #4 5 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #6 ↑4 1 too low 6 IP2Location Country Blocker 30K+ · 4.1★ (128) wp.org #5 1 too high 7 iQ Block Country 20K+ · 3.9★ (166) wp.org #7 ↓1 8 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #10 ↑2 2 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #14 ↑2 5 too low 10 Login IP & Country Restriction 8K+ · 4.6★ (52) wp.org #8 ↓1 2 too high 11 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #11 ↓2 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #24 12 too low 13 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #18 ↓1 5 too low 14 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #20 ↑2 6 too low 15 Country & Phone Field Contact Form 7 40K+ · 4.5★ (41) wp.org #13 ↓2 2 too high 16 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #12 ↑11 4 too high 17 User Login History 10K+ · 4.6★ (29) wp.org #15 ↓2 2 too high 18 Country Code For Elementor Form Telephone Field 10K+ · 5.0★ (8) wp.org #9 ↓1 9 too high 19 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #17 ↓3 2 too high 20 R Restrict Products by Country & Country Catalogs for WooCommerce 200+ · 4.7★ (15) wp.org #19 ↓1 1 too high 21 User IP and Location 3K+ · 4.2★ (9) wp.org #16 ↓1 5 too high 22 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #22 ↓2 23 Country and State Selection Addon for Gravity Forms 900+ · 4.0★ (4) wp.org #21 ↓2 2 too high 24 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.