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wp.org search vs our merit ranking: “user merger”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “user merger”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Post Redirection – 301, 404 Redirects shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 50+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

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Buried gem

ReOrder Posts within Categories places #8 on merit, 4.7★ from 59 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #2 1 too low 2 WP User Merger 300+ · 5.0★ (6) wp.org #1 1 too high 3 Upsell Funnel Builder for WooCommerce – Create Upsells, Cross-Sells, Order Bumps, Frequently Bought, and Popups. 2K+ · 4.7★ (116) wp.org #4 ↑1 1 too low 4 One Click Upsell Funnel for Woocommerce 1K+ · 4.5★ (98) wp.org #7 3 too low 5 FriendStore for WooCommerce 100+ · 5.0★ (3) wp.org #3 2 too high 6 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #12 6 too low 7 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #13 ↓1 6 too low 8 R ReOrder Posts within Categories 7K+ · 4.7★ (59) wp.org #19 11 too low 9 Host Domination Booking Engine: Calendar Sync & Reservation System 100+ · 5.0★ (4) wp.org #8 1 too high 10 Bring Fraktguiden for WooCommerce 400+ · 4.0★ (19) wp.org #17 7 too low 11 Sales Notifications for WooCommerce – Recent Sales Popup 30+ · 5.0★ (2) wp.org #6 5 too high 12 Visitor Analytics and Lead Generation Plugin by Inbound Rocket 10+ · 4.1★ (9) wp.org #18 6 too low 13 Post Redirection – 301, 404 Redirects 50+ · 5.0★ (1) wp.org #5 ↓1 8 too high 14 P Post Forking 20+ · 5.0★ (5) wp.org #22 8 too low 15 OneStudio Vietnam Address for WooCommerce 30+ · 5.0★ (1) wp.org #9 6 too high 16 Currency Converter for WooCommerce 10+ · 5.0★ (1) wp.org #10 6 too high 17 Checkout Upsell Order Bump for WooCommerce 20+ · 5.0★ (1) wp.org #11 6 too high 18 Spin Popup for WooCommerce 10+ · 0.0★ (0) wp.org #15 ↓1 3 too high 19 VietAddr – Vietnam 2-Level Address for WooCommerce — · 0.0★ (0) wp.org #16 ↓1 3 too high 20 Karks CRM — · 0.0★ (0) wp.org #20 21 Personalised Gift Supply – Listing Tool — · 0.0★ (0) wp.org #21 22 S SWPMU Term Merger — · 1.0★ (1) wp.org #14 ↓1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.