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wp.org search vs our merit ranking: “vertical news ticker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “vertical news ticker”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MarqueeAll – Elementor Marquee for Image, Text, Post Grid, Testimonial, Cryptocurrency, Faqs & News Ticker 🌀 shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos places #10 on merit, 4.7★ from 252 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #2 wp.org ranks it 1 place below merit 2 Vertical News Scroller 5K+ · 4.3★ (17) wp.org #1 wp.org ranks it 1 place above merit 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,051) wp.org #4 ↑1 wp.org ranks it 1 place below merit 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #5 ↓2 wp.org ranks it 1 place below merit 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #7 wp.org ranks it 2 places below merit 6 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #9 wp.org ranks it 3 places below merit 7 WP Top News — Build a Complete News Portal in WordPress 800+ · 5.0★ (7) wp.org #3 ↑3 wp.org ranks it 4 places above merit 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #13 ↑2 wp.org ranks it 5 places below merit 9 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #15 ↓2 wp.org ranks it 6 places below merit 10 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #17 ↓1 wp.org ranks it 7 places below merit 11 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #12 ↑2 wp.org ranks it 1 place below merit 12 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #18 ↑5 wp.org ranks it 6 places below merit 13 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #23 ↓6 wp.org ranks it 10 places below merit 14 Vertical Image Slider – Responsive Thumbnail Slider with Lightbox 1K+ · 4.9★ (7) wp.org #6 ↓2 wp.org ranks it 8 places above merit 15 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #22 ↓2 wp.org ranks it 7 places below merit 16 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #21 ↓2 wp.org ranks it 5 places below merit 17 Responsive Tabs — Horizontal, Vertical & Accordion Tabs for WordPress 2K+ · 5.0★ (5) wp.org #8 wp.org ranks it 9 places above merit 18 Advanced Marquee Effect for Elementor – Smooth Marquee, News Ticker, Image Box & Icon Box Marquee 2K+ · 4.7★ (6) wp.org #10 wp.org ranks it 8 places above merit 19 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #20 ↓2 wp.org ranks it 1 place below merit 20 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #24 wp.org ranks it 4 places below merit 21 WPYog News 60+ · 5.0★ (2) wp.org #14 ↓2 wp.org ranks it 7 places above merit 22 MarqueeAll – Elementor Marquee for Image, Text, Post Grid, Testimonial, Cryptocurrency, Faqs & News Ticker 🌀 1K+ · 0.0★ (0) wp.org #11 wp.org ranks it 11 places above merit 23 MarqueeX – Smooth Marquee Slider, News Ticker & Post Marquee for Block Editor & Elementor 900+ · 0.0★ (0) wp.org #19 ↑2 wp.org ranks it 4 places above merit 24 Ember News Ticker & Scrolling Text 10+ · 5.0★ (1) wp.org #16 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.