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wp.org search vs our merit ranking: “video downloader”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video downloader”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Travel Agency Companion – Create Tour & Travel Website Using WP Travel Engine shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 2.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets places #5 on merit, 4.9★ from 1,516 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ · 4.9★ (595) wp.org #2 wp.org ranks it 1 place below merit 2 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #6 wp.org ranks it 4 places below merit 3 Shared Files – File Upload & Download Manager 4K+ · 4.4★ (34) wp.org #4 wp.org ranks it 1 place below merit 4 Iptanus File Upload 10K+ · 4.4★ (117) wp.org #7 wp.org ranks it 3 places below merit 5 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1,516) wp.org #18 ↓1 wp.org ranks it 13 places below merit 6 JetBackup – Backup, Restore & Migrate 200K+ · 4.5★ (1,056) wp.org #15 wp.org ranks it 9 places below merit 7 P Pixabay Media Downloader 100+ · 0.0★ (0) wp.org #1 wp.org ranks it 6 places above merit 8 Blogger Import Wizard – Blogger to WordPress Importer 70+ · 5.0★ (2) wp.org #3 wp.org ranks it 5 places above merit 9 Builderius – Landing Page Builder + Dynamic Templates 100+ · 5.0★ (16) wp.org #21 wp.org ranks it 12 places below merit 10 S s2member Secure File Browser 70+ · 4.7★ (15) wp.org #24 ↓1 wp.org ranks it 14 places below merit 11 Nizbay Asset Downloader — · 0.0★ (0) wp.org #5 wp.org ranks it 6 places above merit 12 WP to diaspora 50+ · 5.0★ (4) wp.org #22 ↓1 wp.org ranks it 10 places below merit 13 S SMD Media Download Redirect Box — · 0.0★ (0) wp.org #8 wp.org ranks it 5 places above merit 14 Travel Booking Toolkit 2K+ · 0.0★ (0) wp.org #9 wp.org ranks it 5 places above merit 15 WP Travel Engine – Elementor Widgets | Create Travel Booking Website Using WordPress and Elementor 10K+ · 0.0★ (0) wp.org #10 wp.org ranks it 5 places above merit 16 SafeFonts 40+ · 0.0★ (0) wp.org #11 wp.org ranks it 5 places above merit 17 Video Downloader for X — · 0.0★ (0) wp.org #13 wp.org ranks it 4 places above merit 18 Pliitz Splash Screen — · 0.0★ (0) wp.org #14 wp.org ranks it 4 places above merit 19 CursorCraft – Cursor Builder for Elementor 10+ · 0.0★ (0) wp.org #16 ↑4 wp.org ranks it 3 places above merit 20 BitSplit Media Delivery — · 0.0★ (0) wp.org #19 ↓1 wp.org ranks it 1 place above merit 21 Travel Agency Companion – Create Tour & Travel Website Using WP Travel Engine 3K+ · 2.5★ (2) wp.org #12 wp.org ranks it 9 places above merit 22 Clicks Admin Toolkit — · 0.0★ (0) wp.org #20 ↓1 wp.org ranks it 2 places above merit 23 SiteNivo – Modular Site Toolkit — · 5.0★ (1) wp.org #17 ↓1 wp.org ranks it 6 places above merit 24 Download Sender 10+ · 0.0★ (0) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.