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wp.org search vs our merit ranking: “wats”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wats”, we and wp.org disagree on the top plugin, and our order differs from theirs on 2 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Planaday Connector shows at wp.org #14 but places #18 on merit, a gap of 4 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Advanced Ticket System, Elite Support Helpdesk 100+ · 4.0★ (58) wp.org #2 1 too low 2 WebwinkelKeur: Webshop keurmerk & reviews for WordPress 4K+ · 5.0★ (4) wp.org #1 1 too high 3 ApiCheck: Adres & E-mail Validatie voor WooCommerce 30+ · 5.0★ (3) wp.org #5 2 too low 4 StoreContrl Woocommerce 60+ · 5.0★ (1) wp.org #3 1 too high 5 Paperdork voor WooCommerce 80+ · 0.0★ (0) wp.org #6 1 too low 6 Combidesk – SnelStart voor WooCommerce 100+ · 3.0★ (2) wp.org #4 2 too high 7 S Slotbaas – Security, Scanner & Firewall 40+ · 0.0★ (0) wp.org #7 8 Combidesk – Twinfield voor WooCommerce 10+ · 0.0★ (0) wp.org #8 9 Combidesk – Yuki voor WooCommerce 10+ · 0.0★ (0) wp.org #9 10 T TheSEO llms txt Generator — · 0.0★ (0) wp.org #10 11 H Horoscopen (NL) – Astro Media 10+ · 0.0★ (0) wp.org #11 12 QuickShop AI for ChatGPT — · 0.0★ (0) wp.org #12 13 Laposta Signup Embed 1K+ · 0.0★ (0) wp.org #13 14 TTO Bulk Media Editor — · 0.0★ (0) wp.org #16 2 too low 15 Qupra Network Finder 10+ · 0.0★ (0) wp.org #15 16 PriveWellness.nl — · 0.0★ (0) wp.org #17 1 too low 17 Planaday API 10+ · 0.0★ (0) wp.org #18 1 too low 18 Planaday Connector 30+ · 5.0★ (1) wp.org #14 4 too high 19 Print API 70+ · 0.0★ (0) wp.org #19 20 P Plugin Name: WStools.nl – Klantbeoordelingen 10+ · 0.0★ (0) wp.org #21 1 too low 21 Bijbel Plugin voor WordPress 10+ · 0.0★ (0) wp.org #22 1 too low 22 Shortcodes KNVB API 10+ · 0.0★ (0) wp.org #23 1 too low 23 A Alfieliate WordPress plugin 10+ · 0.0★ (0) wp.org #24 1 too low 24 M Microdata About 10+ · 3.0★ (2) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.