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wp.org search vs our merit ranking: “widget export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “widget export”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Post Export Import with Media shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.5★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TablePress – Tables in WordPress made easy places #6 on merit, 5.0★ from 4625 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customizer Export/Import 100K+ · 4.8★ (115) wp.org #1 2 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #2 3 Widget Importer & Exporter 200K+ · 4.7★ (117) wp.org #3 4 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #5 1 too low 5 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #7 ↓1 2 too low 6 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #10 4 too low 7 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #8 ↑1 1 too low 8 Export Media URLs 7K+ · 5.0★ (29) wp.org #4 4 too high 9 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #6 ↑1 3 too high 10 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #11 1 too low 11 Polylang 900K+ · 4.7★ (3004) wp.org #12 ↑2 1 too low 12 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #15 ↑2 3 too low 13 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #18 ↓5 5 too low 14 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #19 5 too low 15 Code Snippets 1M+ · 4.7★ (510) wp.org #14 ↓2 1 too high 16 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #23 7 too low 17 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #21 4 too low 18 Widget Detector for Elementor 1K+ · 4.9★ (39) wp.org #13 ↑2 5 too high 19 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #22 3 too low 20 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #9 ↓1 11 too high 21 Contact Form Widget – Responsive Contact Form, Query Form & Form Builder 1K+ · 5.0★ (10) wp.org #24 3 too low 22 Widget Visibility Control 200+ · 5.0★ (6) wp.org #17 ↑5 5 too high 23 Export All Posts, Products, Orders & Users | WP Ultimate Exporter | WordPress CSV Export 6K+ · 3.2★ (16) wp.org #16 ↑2 7 too high 24 Posts to PDF – Backend Batch Export 200+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.