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wp.org search vs our merit ranking: “woocommerce ssl”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce ssl”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Payfast Gateway shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 30K+ installs carry it up the search order; its 3.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #12 on merit, 4.9★ from 4962 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #1 2 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #2 3 Mercado Pago payments for WooCommerce 100K+ · 3.9★ (693) wp.org #5 2 too low 4 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #7 3 too low 5 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #11 6 too low 6 SecuPress with Simple SSL – Simple and Performant Security 40K+ · 4.1★ (106) wp.org #6 7 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #8 1 too low 8 TrackShip for WooCommerce 5K+ · 4.7★ (52) wp.org #9 1 too low 9 WooCommerce Square 80K+ · 2.1★ (121) wp.org #3 6 too high 10 License Manager for WooCommerce 6K+ · 4.6★ (147) wp.org #12 2 too low 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #13 2 too low 12 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #22 10 too low 13 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #20 7 too low 14 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #17 3 too low 15 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #15 16 Secure Gateway for Authorize.net and WooCommerce by Pledged Plugins 10K+ · 4.9★ (34) wp.org #24 8 too low 17 Pay with Vipps and MobilePay for WooCommerce 5K+ · 4.8★ (13) wp.org #16 1 too high 18 WooCommerce Payfast Gateway 30K+ · 3.0★ (7) wp.org #4 14 too high 19 Billplz for WooCommerce 6K+ · 4.9★ (8) wp.org #14 5 too high 20 I Inspire Commerce Gateway for WooCommerce 10K+ · 5.0★ (2) wp.org #10 10 too high 21 Helcim for WooCommerce 800+ · 3.9★ (7) wp.org #18 3 too high 22 Pledged Plugins PCI Gateway for NMI and WooCommerce 2K+ · 5.0★ (4) wp.org #19 3 too high 23 XL NMI Gateway for WooCommerce 800+ · 3.8★ (8) wp.org #21 2 too high 24 Dintero Checkout for WooCommerce Payment Methods 600+ · 5.0★ (2) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.