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wp.org search vs our merit ranking: “woocommerce uk counties”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce uk counties”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps shows at wp.org #9 but places #16 on merit, a gap of 7 places. Its 200+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PI Advanced Flat rate / Conditional shipping for WooCommerce 2K+ · 4.9★ (58) wp.org #4 wp.org ranks it 3 places below merit 2 Location Pack for WooCommerce 800+ · 5.0★ (11) wp.org #2 3 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #6 wp.org ranks it 3 places below merit 4 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #1 wp.org ranks it 3 places above merit 5 Quaderno: Global Tax & Invoicing Automation for WooCommerce 400+ · 4.7★ (18) wp.org #5 6 TaxJar – Sales Tax Automation for WooCommerce 5K+ · 2.6★ (28) wp.org #3 wp.org ranks it 3 places above merit 7 Address Autocomplete Anything – Google Address Autocomplete for Any Form 900+ · 5.0★ (16) wp.org #10 ↓1 wp.org ranks it 3 places below merit 8 Fetchify 600+ · 5.0★ (5) wp.org #8 ↓1 9 Autocomplete Google Address 2K+ · 4.0★ (25) wp.org #15 wp.org ranks it 6 places below merit 10 States, Cities, and Places for WooCommerce 5K+ · 4.6★ (29) wp.org #20 ↓1 wp.org ranks it 10 places below merit 11 ELEX WooCommerce Address Validation & Google Address Autocomplete Plugin 700+ · 4.2★ (10) wp.org #12 wp.org ranks it 1 place below merit 12 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #7 ↓1 wp.org ranks it 5 places above merit 13 DineKit – Restaurant Menu, Online Ordering, Table Reservations & POS 60+ · 5.0★ (3) wp.org #14 wp.org ranks it 1 place below merit 14 Crafty Clicks Postcode Lookup 100+ · 5.0★ (3) wp.org #21 ↓1 wp.org ranks it 7 places below merit 15 ingenidev UK Zones and Counties for WC — · 0.0★ (0) wp.org #11 ↓3 wp.org ranks it 4 places above merit 16 MatrixMap – Google Maps, OpenStreetMap, Store Locator & World Maps 200+ · 5.0★ (1) wp.org #9 ↑2 wp.org ranks it 7 places above merit 17 Zonos Checkout for WooCommerce 80+ · 0.0★ (0) wp.org #13 wp.org ranks it 4 places above merit 18 All Countries Counties For WooCommerce 20+ · 4.5★ (2) wp.org #22 ↓1 wp.org ranks it 4 places below merit 19 CompanyStack – UK Company Search & Directory — · 0.0★ (0) wp.org #16 wp.org ranks it 3 places above merit 20 H6 Smart Shipping & Payment Control for WooCommerce — · 0.0★ (0) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 SnapAddress 10+ · 0.0★ (0) wp.org #18 ↓1 wp.org ranks it 3 places above merit 22 TackQuote: Request a Quote & B2B Wholesale for WooCommerce — · 0.0★ (0) wp.org #19 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.