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wp.org search vs our merit ranking: “wp geo”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp geo”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Geo to Lat shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GEO my WP 3K+ · 4.6★ (139) wp.org #1 2 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #2 ↑2 3 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #3 ↓1 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #6 ↑3 2 too low 5 MapGeo – Interactive Geo Maps 30K+ · 4.4★ (65) wp.org #4 ↓1 1 too high 6 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #8 ↓2 2 too low 7 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #10 3 too low 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #9 ↓2 1 too low 9 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #11 2 too low 10 Geo Mashup 1K+ · 4.7★ (33) wp.org #5 5 too high 11 WP fail2ban – Advanced Security 60K+ · 4.2★ (71) wp.org #7 4 too high 12 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #14 ↓2 2 too low 13 Wp-Insert 9K+ · 4.5★ (142) wp.org #13 ↑1 14 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #15 ↓2 1 too low 15 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #21 ↓4 6 too low 16 JWT Authentication for WP REST API 60K+ · 4.4★ (53) wp.org #20 4 too low 17 WP-Stateless – Google Cloud Storage 4K+ · 3.9★ (51) wp.org #18 ↑1 1 too low 18 IP Location Block 10K+ · 4.5★ (35) wp.org #22 ↓1 4 too low 19 Geo Controller – Geolocation & Geotargeting 1K+ · 4.4★ (31) wp.org #19 ↓1 20 WP Bannerize Pro 800+ · 4.9★ (10) wp.org #24 4 too low 21 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #17 ↓1 4 too high 22 WorkflowDone Geo Blocker 100+ · 5.0★ (3) wp.org #16 ↓1 6 too high 23 Geo to Lat 500+ · 5.0★ (2) wp.org #12 ↓2 11 too high 24 GEO Suite – AI SEO, llms.txt & Schema – Octoplug 60+ · 5.0★ (3) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.