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wp.org search vs our merit ranking: “wp linker”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp linker”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Eatransform Auto Keyword Linker shows at wp.org #5 but places #11 on merit, a gap of 6 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simply Static – The Static Site Generator places #7 on merit, 4.5★ from 195 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #1 2 Internal Link Juicer: SEO Auto Linker for WordPress 100K+ · 4.7★ (538) wp.org #2 3 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #4 wp.org ranks it 1 place below merit 4 InfiniteWP Client 200K+ · 4.4★ (177) wp.org #15 wp.org ranks it 11 places below merit 5 Easy Content Linker Lite 30+ · 5.0★ (4) wp.org #3 wp.org ranks it 2 places above merit 6 SEO Auto Linker 3K+ · 4.3★ (16) wp.org #6 7 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #23 wp.org ranks it 16 places below merit 8 Bilingual Linker 70+ · 4.0★ (6) wp.org #8 9 SageLink – SEO Internal Link Builder & Auto Linker 70+ · 5.0★ (3) wp.org #10 wp.org ranks it 1 place below merit 10 Tag Linker 10+ · 5.0★ (2) wp.org #7 wp.org ranks it 3 places above merit 11 Eatransform Auto Keyword Linker 30+ · 5.0★ (1) wp.org #5 wp.org ranks it 6 places above merit 12 SurfLink – Link Manager & Backup Restore 10+ · 5.0★ (2) wp.org #16 wp.org ranks it 4 places below merit 13 PDF Menu Linker 10+ · 5.0★ (1) wp.org #9 wp.org ranks it 4 places above merit 14 CAPI Suite: Meta Pixel, Pinterest & TikTok for WooCommerce 100+ · 5.0★ (2) wp.org #21 ↑1 wp.org ranks it 7 places below merit 15 Pirajki Auto Linker 10+ · 0.0★ (0) wp.org #14 wp.org ranks it 1 place above merit 16 IM WP Linker Lite for WooCommerce 20+ · 5.0★ (1) wp.org #11 wp.org ranks it 5 places above merit 17 Hirca Keywords Linker — · 5.0★ (1) wp.org #12 wp.org ranks it 5 places above merit 18 Simon's Auto Keyword Linker 60+ · 5.0★ (1) wp.org #13 wp.org ranks it 5 places above merit 19 Raoa ToC Linker — · 0.0★ (0) wp.org #17 wp.org ranks it 2 places above merit 20 BlueSoup AI Auto Linker — · 0.0★ (0) wp.org #19 wp.org ranks it 1 place above merit 21 Mir Auto Internal Linker — · 0.0★ (0) wp.org #20 wp.org ranks it 1 place above merit 22 PAP Afiliados Pro 100+ · 0.0★ (0) wp.org #22 ↓1 23 DevDome Affiliate Manager: Amazon Affiliate Plugin for Amazon Associates 300+ · 5.0★ (1) wp.org #18 wp.org ranks it 5 places above merit 24 RK – Smart Internal Linker — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.