Email Marketing Plugin – WP Email Capture
by Rhys Wynne · Email & Marketing
Also makes 12 other plugins · 5.8K+ installs across the portfolio →
Double opt-in form for building your email list. Define landing pages to distribute your ebooks & software.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
1K+
≈1.7K estimated
Momentum
+13%
downloads vs prior 30d
Biggest opportunity: Swap “email”, “widget ready” and “gutenberg ready” for “distribute”, “email marketing plugin” and “lead capture”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “distribute” sits at #5 untagged, close enough for a declared tag to move it up. “widget ready” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing plugin” sits at #7 untagged, close enough for a declared tag to move it up. “gutenberg ready” isn't earning its slot: it only gets you to #24. “lead capture” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 1K of 312.8K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 193 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 7.0.8, the current branch or newer
4.3★ over 19 reviews, smoothed to 4.16★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email capture | #1 | #4 | 0 |
| capture | #1 | #1 | 0 |
| email capture box | #1 | #4 | 0 |
| distribute | #5 | #10 | 0 |
| email marketing plugin | #7 | #16 | down 2 |
| lead capture | #7 | #14 | down 1 |
| double opt in | #11 | #15 | 0 |
| phpmail | #8 | #5 | 0 |
| mailing list your tag | #15 | #18 | 0 |
| autoresponder | #9 | #16 | down 4 |
| email list | #14 | #22 | 0 |
| temporary email | #12 | #14 | down 1 |
| ebooks | #17 | #21 | down 1 |
| email checker | #13 | #14 | 0 |
| email marketing your tag | #22 | #19 | 0 |
| email list building | #8 | #21 | 0 |
| wp email | #24 | #24 | — |
| email opt in | #14 | #20 | 0 |
| gutenberg ready your tag | #24 | #22 | 0 |
| double check email plugin | #9 | #21 | down 2 |
| email your tag | Not in the top 24 | ||
| widget ready your tag | Not in the top 24 | ||
91 searches this plugin appeared in over the last 90 days, 20 listed. 55 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email”, “widget ready” and “gutenberg ready” for “distribute”, “email marketing plugin” and “lead capture”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “distribute” sits at #5 untagged, close enough for a declared tag to move it up. “widget ready” isn't earning its slot: you're not in the first 24 results for its own search. “email marketing plugin” sits at #7 untagged, close enough for a declared tag to move it up. “gutenberg ready” isn't earning its slot: it only gets you to #24. “lead capture” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “mailing list”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; the previous band took 2.2 years to cross, which places it about 66% of the way through.
Install history since 6 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ cyclissmo2.1y ago
With no way to remove it.
Read on wp.org ↗ - ★★★★★ awesomefoundatio6.4y ago
Temporary addresses that not have been confirmed yet: There is just the option to delete them. You cannot see them and there´s no possibility to resend them the confirmation email, or even resend that mail automatically after x hours of not confirming. Infusionsoft doesn’t have this problem! This topic was modified 6 years, 1 month ago by awesomefoundatio.
Read on wp.org ↗ - ★★★★★ vzk917.8y ago
The plugin works perfectly and delivers what it promises. In addition its author offers a great help through the forum and is very active. This topic was modified 7 years, 6 months ago by vzk91.
Read on wp.org ↗ - ★★★★★ rondigi8.3y ago
Very interesting plugin. Excellent support. Worth 5 stars. Congratulations!!!
Read on wp.org ↗ - ★★★★★ mburke798.3y ago
Rhys is awesome. The quality and timeliness of support is unmatched in the free plugin world. I highly recommend this plugin!
Read on wp.org ↗ - ★★★★★ bensven8.7y ago
This app worked well for months–no complaints. And then… I had multiple sites crash thanks to this plugin. I had to disable from the backend without access to my wordpress dashboard. No fun.
Read on wp.org ↗ - ★★★★★ margarit09.1y ago
Thank you very much, it works perfectly.
Read on wp.org ↗ - ★★★★★ naomidalton19.6y ago
This is a great easy-to-use plugin if you’re looking to build up a mailing list. This is especially important for people like me who are novices when it comes to WordPress!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (3.12.7). Sites still on an older version should update.
- Patched Medium · 5.3 WordPress Email Marketing Plugin – WP Email Capture <= 3.10 - Information Exposure via wp_email_capture_options_process ↗2023-03-15 CVE-2023-28421 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.10 Patched in 3.11
- Patched Medium · 4.4 WP Email Capture <= 3.9.3 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-01-30 CVE-2023-23723 Improper Neutralization of Input During Web Page Generation Affects <= 3.9.3 Patched in 3.10
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 57 languages, 0 at 90% or more
Plus 33 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Mailchimp, Facebook, Twitter.
- ✓ Headings and lists 2 headings and 4 lists.
- ✓ Enough to quote 3,907 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "gutenberg ready", "mailing list" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-25 2K+ → 1K+ down after 812 days in tier
- 2023-11-05 3K+ → 2K+ down after 2 days in tier
- 2023-11-03 2K+ → 3K+ up after 2 days in tier
- 2023-11-01 3K+ → 2K+ down after 1 days in tier
- 2023-10-31 2K+ → 3K+ up after 2 days in tier
- 2023-10-29 3K+ → 2K+ down after 390 days in tier
- 2022-10-04 4K+ → 3K+ down after 413 days in tier
- 2021-08-17 5K+ → 4K+ down after 402 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AWeber – Free Sign Up Form and Landing Page Builder Plugin for Lead Generation and Email Newsletter Growth 8K+ installs · 3.0★ · 2 shared tags B -
Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags C -
Mail Mint – Email Marketing, Automation & WooCommerce Emails with AI Assistance 4K+ installs · 4.7★ · 2 shared tags A -
Newsletters 2K+ installs · 4.6★ · 2 shared tags B -
EnvíaloSimple: Email Marketing y Newsletters 1K+ installs · 4.4★ · 2 shared tags A -
Benchmark Email Lite 1K+ installs · 3.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Email Marketing Plugin – WP Email Capture into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-email-capture" width="480" height="300" style="border:0" loading="lazy" title="Email Marketing Plugin – WP Email Capture — Plugin Pulse"></iframe> Email Marketing Plugin – WP Email Capture: 1K+ active installs, 4.3★ (19 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-email-capture
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