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wp.org search vs our merit ranking: “wp list bookmarks”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wp list bookmarks”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Users Registration Date – Sortable Users Column shows at wp.org #8 but places #16 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Asset CleanUp: Page Speed Booster places #11 on merit, 4.9★ from 1564 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WPS Hide Login 2M+ · 4.8★ (2111) wp.org #2 1 too low 2 Admin Bookmarks 500+ · 5.0★ (9) wp.org #1 1 too high 3 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #4 1 too low 4 WP-Sweep 100K+ · 4.7★ (138) wp.org #3 1 too high 5 WP-DBManager 50K+ · 4.4★ (95) wp.org #5 ↑2 6 CBX Bookmark & Favorite 1K+ · 4.6★ (49) wp.org #6 ↓1 7 WP-PostViews 90K+ · 4.4★ (65) wp.org #7 ↓1 8 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #14 6 too low 9 WP Crowdfunding 2K+ · 4.4★ (89) wp.org #10 ↓1 1 too low 10 Favicon by RealFaviconGenerator 200K+ · 4.9★ (802) wp.org #20 ↑2 10 too low 11 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #24 13 too low 12 Wishlist for WooCommerce: Multiple Wishlists per Customer 2K+ · 4.9★ (53) wp.org #13 1 too low 13 WP-Print 8K+ · 4.4★ (41) wp.org #11 2 too high 14 WP-DownloadManager 3K+ · 4.0★ (37) wp.org #9 ↑1 5 too high 15 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #23 ↑1 8 too low 16 Users Registration Date – Sortable Users Column 3K+ · 5.0★ (6) wp.org #8 8 too high 17 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #21 ↓5 4 too low 18 Email Marketing Plugin – WP Email Capture 1K+ · 4.3★ (19) wp.org #18 ↑1 19 WP-DraftsForFriends 1K+ · 5.0★ (6) wp.org #12 7 too high 20 Block wp-login 600+ · 4.7★ (9) wp.org #15 5 too high 21 AI Infographic Maker 600+ · 4.4★ (17) wp.org #22 ↑1 1 too low 22 VK All in One Expansion Unit 100K+ · 4.0★ (7) wp.org #17 ↑1 5 too high 23 WP-CommentNavi 700+ · 5.0★ (2) wp.org #16 ↑1 7 too high 24 CM Curated List Manager – Effortless tool for link management 70+ · 5.0★ (2) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.