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wp.org search vs our merit ranking: “yandex mail”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “yandex mail”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Landingi Landing Pages shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 20 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Login, Social Sharing by miniOrange places #11 on merit, 4.6★ from 356 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 RSS for Yandex Turbo 20K+ · 4.6★ (145) wp.org #2 3 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #3 4 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #6 ↓1 2 too low 5 Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ · 4.8★ (257) wp.org #5 ↑2 6 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #7 ↑3 1 too low 7 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #8 ↓2 1 too low 8 Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1039) wp.org #11 3 too low 9 Seraphinite Accelerator 50K+ · 4.8★ (477) wp.org #10 ↓1 1 too low 10 Landingi Landing Pages 2K+ · 5.0★ (20) wp.org #4 6 too high 11 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #15 4 too low 12 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #12 ↑1 13 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #17 ↓1 4 too low 14 Socicon 200+ · 4.0★ (4) wp.org #9 ↓1 5 too high 15 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #14 1 too high 16 Hack The SEO – MCP Server for Claude, AI Bot Tracker, llms.txt, GEO Score & Cannibalization 10+ · 5.0★ (2) wp.org #19 ↓1 3 too low 17 Mail Cloak 80+ · 0.0★ (0) wp.org #13 ↓1 4 too high 18 VuloMail – SMTP, Email Logs & SMS Notifications 40+ · 0.0★ (0) wp.org #16 2 too high 19 DevBrothers SMTP — · 0.0★ (0) wp.org #20 ↓1 1 too low 20 Visitrix – Lightweight Visitor Analytics 10+ · 0.0★ (0) wp.org #21 1 too low 21 Freexya – Cookie Consent, SMTP, Redirects & Security Toolkit — · 0.0★ (0) wp.org #23 2 too low 22 SiteHale 20+ · 5.0★ (1) wp.org #18 ↓1 4 too high 23 TiboMail – Business Email Inbox — · 0.0★ (0) wp.org #24 1 too low 24 YandexId Plugin 90+ · 2.4★ (7) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.