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wp.org search vs our merit ranking: “yandex smtp”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “yandex smtp”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

NovoForms – Advanced Contact Form Builder shows at wp.org #9 but places #14 on merit, a gap of 5 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Sucuri Security – Auditing, Malware Scanner and Security Hardening places #5 on merit, 4.2★ from 386 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #1 2 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4230) wp.org #2 ↑2 3 Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest 20K+ · 4.7★ (53) wp.org #3 ↓1 4 Nexter Extension – Security, Performance, Code Snippets & Site Toolkit 10K+ · 4.7★ (13) wp.org #4 ↓1 5 Sucuri Security – Auditing, Malware Scanner and Security Hardening 600K+ · 4.2★ (386) wp.org #20 ↓5 15 too low 6 Bazz CallBack widget 3K+ · 4.3★ (33) wp.org #18 ↓6 12 too low 7 VuloMail – SMTP, Email Logs & SMS Notifications 40+ · 0.0★ (0) wp.org #5 2 too high 8 DevBrothers SMTP — · 0.0★ (0) wp.org #6 ↓1 2 too high 9 Saral SMTP — · 0.0★ (0) wp.org #7 2 too high 10 PGN AI Chatbot Assistant — · 5.0★ (3) wp.org #17 ↓6 7 too low 11 Freexya – Cookie Consent, SMTP, Redirects & Security Toolkit — · 0.0★ (0) wp.org #8 3 too high 12 Postkeep – One Click SMTP Setup and Email Log — · 0.0★ (0) wp.org #10 ↓4 2 too high 13 OG Connectors – Pixel & CAPI, UTM Attribution, GA4, SMTP & Alerts — · 0.0★ (0) wp.org #11 2 too high 14 NovoForms – Advanced Contact Form Builder — · 5.0★ (1) wp.org #9 5 too high 15 Sky SEO – SEO Bulk Editor & Automation, GEO, AI internal Linking, LLM.txt, Schema & More 50+ · 0.0★ (0) wp.org #12 ↓5 3 too high 16 TiboMail – Business Email Inbox — · 0.0★ (0) wp.org #14 2 too high 17 Airygen SEO – Topic Clusters for SEO & GEO — · 0.0★ (0) wp.org #15 ↓6 2 too high 18 SiteNivo – Modular Site Toolkit — · 5.0★ (1) wp.org #13 ↓5 5 too high 19 Kuvarssoft Backup & Restore — · 0.0★ (0) wp.org #19 ↓6 20 AI Crawlers Visibility, Analytics & Control 10+ · 5.0★ (1) wp.org #16 ↓6 4 too high 21 SimpliRoot – Live Chat, AI Bot, Lead Capture & Call Tracking 10+ · 0.0★ (0) wp.org #21 ↓7 22 Bearius SEO Light — · 0.0★ (0) wp.org #22 ↓6 23 GreenPNG — · 0.0★ (0) wp.org #23 24 Crawlune – AI Crawler Controls — · 0.0★ (0) wp.org #24 ↓7

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.