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wp.org search vs our merit ranking: “zalo link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “zalo link”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #1 2 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #2 3 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #6 3 too low 4 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #3 1 too high 5 Contact Link Button 200+ · 0.0★ (0) wp.org #4 1 too high 6 SGDIEN Contact Footer 50+ · 5.0★ (2) wp.org #9 ↓1 3 too low 7 Sitevorx — · 5.0★ (2) wp.org #10 ↓1 3 too low 8 All-in-one contact buttons – WPSHARE247 3K+ · 5.0★ (1) wp.org #5 3 too high 9 Vinh XD Form Notifications for Zalo OA — · 0.0★ (0) wp.org #7 2 too high 10 Tapdock – Floating Call & Chat Buttons 50+ · 0.0★ (0) wp.org #8 ↓1 2 too high 11 HDWebmobile Socials Floating — · 0.0★ (0) wp.org #11 ↓1 12 EZDIGI Tool — · 0.0★ (0) wp.org #12 ↓1 13 Mloun Side Contact – Floating Contact Buttons for online chat, WeChat & Phone — · 0.0★ (0) wp.org #13 14 Web22 Scripted Chat — · 0.0★ (0) wp.org #14 ↓2 15 Ha Tang Chat — · 0.0★ (0) wp.org #15 16 Anti-Spam Guard for Better Messages — · 0.0★ (0) wp.org #16 ↓3 17 Flexa Block – Blocks & Page Builder 1K+ · 0.0★ (0) wp.org #18 ↓3 1 too low 18 Ninhle AI Sales Assistant – AI Chatbot for WooCommerce — · 0.0★ (0) wp.org #20 ↓3 2 too low 19 FeedHat – On-Page Screenshot Feedback — · 5.0★ (1) wp.org #17 ↓3 2 too high 20 Contact Us Setting 100+ · 0.0★ (0) wp.org #23 ↓2 3 too low 21 Chat With Me on Zalo 200+ · 0.0★ (0) wp.org #22 ↓3 1 too low 22 L Liên Hệ Nhanh 40+ · 5.0★ (1) wp.org #19 ↓3 3 too high 23 Init Content Protector – Anti-Copy, Anti-Scrape, Encrypt-All 50+ · 5.0★ (1) wp.org #21 ↓3 2 too high 24 Nút gọi All In One – Vnet Media 10+ · 0.0★ (0) wp.org #24 ↓2

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.