Ads.txt and App-Ads.txt vs Ads.txt Manager

Head-to-head on the signals that matter, from the public WordPress.org data.

Ads.txt and App-Ads.txt

by adenergizer

Health A85

Ads.txt Manager

by 10up

Health A85

Active-install trajectory

Ads.txt and App-Ads.txt Ads.txt Manager

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Ads.txt and App-Ads.txt	Ads.txt Manager
Active installs Modeled from the public "N+" band and recent downloads.	300–400	100K–200K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	A · 85	A · 85
Maintenance How recently the plugin was updated.	100/100 ✓	94/100
Rating quality Volume-adjusted review quality.	78/100	84/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.12★	4.33★ ✓
Reviews	3	15 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100 ✓	79/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	3mo ago ✓	5mo ago
Downloads · 30d	194	15.5K ✓
Category	SEO	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Ads.txt and App-Ads.txt Ads.txt Manager

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.