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AdRoll for WooCommerce Stores vs Ads.txt Manager

Head-to-head on the signals that matter, from the public WordPress.org data.

Ads.txt Manager is the safest pick: health A · 87 against 72 for AdRoll for WooCommerce Stores, led by stronger rating quality.

Active-install trajectory

AdRoll for WooCommerce Stores moved down one install band, 600+ to 500+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	AdRoll for WooCommerce Stores	Ads.txt Manager
Active installs Modeled from the public "N+" band and recent downloads.	500–600	100K–200K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-17%	Stable ✓
Overall health	B · 72	A · 87 ✓
Maintenance How recently the plugin was updated.	88/100	100/100 ✓
Rating quality Volume-adjusted review quality.	56/100	84/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	3.3★	4.3★ ✓
Reviews	10	15 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	87/100	93/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	6mo ago	2mo ago ✓
Downloads, last 30d	462	17.9K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+13%	+11%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.0%	4.9% ✓
Category	Email & Marketing	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

AdRoll for WooCommerce StoresAds.txt Manager

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.