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AdRoll for WooCommerce Stores

by AdRoll · Email & Marketing

Connect your WooCommerce store to AdRoll and run display, social media, and email campaigns — all on one platform.

How scoring works →
76 Health · B
Maintenance 97/100
Rating quality 56/100
Support 70/100

76 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 58/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+4% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

359

now · peak 1.6K

35930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

AdRoll for WooCommer · #8574 you Ads.txt Manager · #355 Advanced Popups · #667 Meks Easy Ads Widget · #1807

Rating trend

Star average over time · dips mark rough releases

2.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

598per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

4mo ago

latest release · v2.3.2

33

tagged releases on record

Recent releases

2.3.2 · 4mo ago2.3.1 · 2.0y ago2.3.0 · 2.8y ago2.2.25 · 2.8y ago2.2.24 · 3.3y ago2.2.23 · 3.3y ago2.2.22 · 3.3y ago2.2.21 · 3.6y ago2.2.20 · 3.7y ago2.2.19 · 3.7y ago2.2.18 · 3.7y ago2.2.17 · 3.9y ago2.2.16 · 3.9y ago2.2.15 · 3.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.3 95%
v2.2 5%

Estimated active installs

The public count shows “600+”. Our estimate pins where the real number sits.

tracked estimate
600–700 ≈670

Refined from the date this plugin crossed into its current band.

Install history · since 2019-11-13 · 1,423 observations

600Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.3.2
Last updated
4mo ago
Added
2016-05-31 · 10 yrs old
Requires WP
4.4
Tested up to
6.9.7
Requires PHP
5.6.20

Recent review vibe

read from the latest 10 reviews to 2023-11-08
Mixed Broken updatesSupport gone quietOnboardingPraisePerformance

Setup and connection failures dominate, with several reviewers unable to link their store at all, though a few report easy campaign setup and helpful live chat support.

Recent reviews

All reviews on wp.org ↗
  1. Mike
    2.8y ago

    It just doesnt connect. worked with adrolll support team for about 45 minutes. had me try incognito browser, a different browser. Nothing worked. Had big hopes for this – especially after they annouced a big partnership with woocommerce. Guessing it has something to do with the plugin no longer being updated. Dont waste your time….

    Read on wp.org ↗
  2. heavydutymostg
    3.1y ago

    Whenever I have any issues, the customer support LifeChat is right there to help. A rarity these days. Highly recommend Adroll.

    Read on wp.org ↗
  3. pandalondon
    3.3y ago

    Been using the plugin for 6 months now and we have seen great results with our remarketing. Easy to add and set up, plus the team have been helpful in creating ads for us to use from the off

    Read on wp.org ↗
  4. CubicInfinity
    4.6y ago

    This plugin was used for something once. Like everyone else says, there’s little to no support for the plugin.

    Read on wp.org ↗
  5. Aquillium
    5.9y ago

    I always come back to this plugin in the hope that it’s been fixed and it never is. Clicking the link in the settings page kicks you into a large redirect chain before ultimately saying complete, and dumping you into the Adroll Dashboard, never to return to your wordpress installation / or complete the setup on that end. Going back to wordpress to try again results in the same. I’ve Tried: – Being logged in and out of Adroll – Clearing my browser cache – Using incognito Nothing works. Dont waste your time with this, just integrate manually.

    Read on wp.org ↗
  6. nimonogi
    6.0y ago

    The plugin by itself does not work out of the box but the support were really helpful and with their help I manage to make it work. This topic was modified 5 years, 10 months ago by nimonogi. This topic was modified 5 years, 10 months ago by nimonogi.

    Read on wp.org ↗
  7. augusto97
    6.4y ago

    Do not install it !!! After deleting it continues loading more than 2Mb of code from google tag manager, or I don’t know where. add adroll, facebook and google doubleclick script codes that you do not use on the page are loaded without your authorization and does not say where to delete them.

    Read on wp.org ↗
  8. paulquebitts
    8.4y ago

    Campaigns set up in minutes

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-03-05 700+ → 600+ down after 4 days in tier
  2. 2026-03-01 600+ → 700+ up after 1 days in tier
  3. 2026-02-28 700+ → 600+ down after 2 days in tier
  4. 2026-02-26 600+ → 700+ up after 4 days in tier
  5. 2026-02-22 700+ → 600+ down after 5 days in tier
  6. 2026-02-17 600+ → 700+ up after 2 days in tier
  7. 2026-02-15 700+ → 600+ down after 218 days in tier
  8. 2025-07-12 800+ → 700+ down after 224 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for AdRoll for WooCommerce Stores into a readme, a review or a deck. It updates itself.

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Preview card ↗

AdRoll for WooCommerce Stores: 600+ active installs, 2.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/adroll-for-woocommerce-stores-dev