AdRoll for WooCommerce Stores
by AdRoll · Email & Marketing
Connect your WooCommerce store to AdRoll and run display, social media, and email campaigns — all on one platform.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
no flags
Active installs
500+
≈590 estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “ads” for “stores”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “stores” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
73 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 500 of 52.3K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 10 reviews to 2023-11-08Setup and connection failures dominate, with several reviewers unable to link their store at all, though a few report easy campaign setup and helpful live chat support.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 173 days ago
Tested up to WordPress 6.9.11, the current branch or newer
2.5★ over 10 reviews, smoothed to 3.83★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.3
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| stores | #8 | #23 | 0 |
| retargeting your tag | #16 | #21 | 0 |
| email retargeting | #14 | #22 | — |
| ads your tag | Not in the top 24 | ||
| advertising your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| social media your tag | Not in the top 24 | ||
20 searches this plugin appeared in over the last 90 days, 3 listed. 17 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ads” for “stores”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “stores” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “retargeting”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v2.3.2 · 12 May 2026
33
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 13 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mike3.0y ago
It just doesnt connect. worked with adrolll support team for about 45 minutes. had me try incognito browser, a different browser. Nothing worked. Had big hopes for this – especially after they annouced a big partnership with woocommerce. Guessing it has something to do with the plugin no longer being updated. Dont waste your time….
Read on wp.org ↗ - ★★★★★ heavydutymostg3.3y ago
Whenever I have any issues, the customer support LifeChat is right there to help. A rarity these days. Highly recommend Adroll.
Read on wp.org ↗ - ★★★★★ pandalondon3.4y ago
Been using the plugin for 6 months now and we have seen great results with our remarketing. Easy to add and set up, plus the team have been helpful in creating ads for us to use from the off
Read on wp.org ↗ - ★★★★★ CubicInfinity4.8y ago
This plugin was used for something once. Like everyone else says, there’s little to no support for the plugin.
Read on wp.org ↗ - ★★★★★ Aquillium6.0y ago
I always come back to this plugin in the hope that it’s been fixed and it never is. Clicking the link in the settings page kicks you into a large redirect chain before ultimately saying complete, and dumping you into the Adroll Dashboard, never to return to your wordpress installation / or complete the setup on that end. Going back to wordpress to try again results in the same. I’ve Tried: – Being logged in and out of Adroll – Clearing my browser cache – Using incognito Nothing works. Dont waste your time with this, just integrate manually.
Read on wp.org ↗ - ★★★★★ nimonogi6.1y ago
The plugin by itself does not work out of the box but the support were really helpful and with their help I manage to make it work. This topic was modified 5 years, 10 months ago by nimonogi. This topic was modified 5 years, 10 months ago by nimonogi.
Read on wp.org ↗ - ★★★★★ augusto976.5y ago
Do not install it !!! After deleting it continues loading more than 2Mb of code from google tag manager, or I don’t know where. add adroll, facebook and google doubleclick script codes that you do not use on the page are loaded without your authorization and does not say where to delete them.
Read on wp.org ↗ - ★★★★★ paulquebitts8.6y ago
Campaigns set up in minutes
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Connect your WooCommerce store to AdRoll and run display, social media, and email campaigns — all on one pl..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("ideal for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, TikTok, Pinterest.
- ✓ Headings and lists 15 headings and 1 list.
- ✓ Enough to quote 5,150 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-06 600+ → 500+ down after 5 days in tier
- 2026-10-01 500+ → 600+ up after 13 days in tier
- 2026-09-18 600+ → 500+ down after 197 days in tier
- 2026-03-05 700+ → 600+ down after 4 days in tier
- 2026-03-01 600+ → 700+ up after 1 days in tier
- 2026-02-28 700+ → 600+ down after 2 days in tier
- 2026-02-26 600+ → 700+ up after 4 days in tier
- 2026-02-22 700+ → 600+ down after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Advanced Popups 60K+ installs · 3.9★ · 2 shared tags B -
Meks Easy Ads Widget 10K+ installs · 4.0★ · 2 shared tags C -
HBAgency 8K+ installs · 3.6★ · 2 shared tags -
Ads.txt Manager 3K+ installs · 3.8★ · 2 shared tags C -
VK Ads Pixel plugin 2K+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for AdRoll for WooCommerce Stores into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adroll-for-woocommerce-stores-dev" width="480" height="300" style="border:0" loading="lazy" title="AdRoll for WooCommerce Stores — Plugin Pulse"></iframe> AdRoll for WooCommerce Stores: 500+ active installs, 2.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/adroll-for-woocommerce-stores-dev
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