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Attributer: UTM & Lead Source Tracking for WPForms vs UTM Tracker for Contact Form 7

Head-to-head on the signals that matter, from the public WordPress.org data.

UTM Tracker for Contact Form 7 is the only plugin here with enough reviews to score.

Active-install trajectory

Attributer: UTM & Lead Source Tracking for WPFormsUTM Tracker for Contact Form 7

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Attributer: UTM & Lead Source Tracking for WPForms	UTM Tracker for Contact Form 7
Active installs Modeled from the public "N+" band and recent downloads.	10–20	500–600 ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable	+150% ✓
Overall health	—	B · 81 ✓
Maintenance How recently the plugin was updated.	94/100 ✓	92/100
Rating quality Volume-adjusted review quality.	—	76/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.1★ ✓
Reviews	0	2 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	89/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	4mo ago ✓	5mo ago
Downloads, last 30d	96	247 ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+12%	+23%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.7%	21% ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Attributer: UTM & Lead Source Tracking for WPFormsUTM Tracker for Contact Form 7

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.