Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More
by attributer · Forms
Capture UTM parameters, click IDs and lead source data in WPForms, Gravity Forms, Contact Form 7 and more. Know where your leads come from.
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Health
Not scored
no reviews to score from
Active installs
10+
≈17 estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “form tracking” and “lead source” for “marketo” and “typeform”. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “marketo” sits at #6 untagged, close enough for a declared tag to move it up. “lead source” isn't earning its slot: you're not in the first 24 results for its own search. “typeform” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.8%
of downloads still active
At least 10 of 352 lifetime downloads are still running, above its category: the median Forms plugin keeps 1.2%, across 1,668 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 129 days ago
Tested up to WordPress 7.0.8, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| marketo | #6 | #8 | down 1 |
| gravity forms insightly | #5 | #5 | 0 |
| insightly gravity forms | #5 | #5 | 0 |
| pardot | #15 | #16 | 0 |
| contact form 7 insightly | #10 | #10 | 0 |
| cf7 utm tracking | #11 | #12 | down 1 |
| typeform | #23 | #22 | 0 |
| gravity forms pipedrive | #20 | #21 | 0 |
| gravity forms to pipedrive | #21 | #22 | 0 |
| form tracking your tag | Not in the top 24 | ||
| lead source your tag | Not in the top 24 | ||
| marketing attribution your tag | Not in the top 24 | ||
| utm parameters your tag | Not in the top 24 | ||
| utm tracking your tag | Not in the top 24 | ||
38 searches this plugin appeared in over the last 90 days, 9 listed. 29 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “form tracking” and “lead source” for “marketo” and “typeform”. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “marketo” sits at #6 untagged, close enough for a declared tag to move it up. “lead source” isn't earning its slot: you're not in the first 24 results for its own search. “typeform” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 24 Jun 2026 · 129 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 114 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
4mo ago
latest release · v1.4.1 · 24 Jun 2026
2
tagged releases on record
Recent releases
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 24 Jun 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 25 questions in the FAQ.
- ✓ FAQ asks real questions 25 of 25 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you run", "use it", "who want").
- ✓ Names what it works with Mentions Elementor, Divi, Bricks, Contact Form 7 and 17 more.
- ✓ Headings and lists 14 headings and 10 lists.
- ✓ Enough to quote 13,234 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("form tracking", "marketing attribution", "utm tracking" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UTM Tracker for Contact Form 7 400+ installs · 4.1★ · 3 shared tags B -
CCD Traffic Sources 30+ installs · 3.6★ · 3 shared tags -
Forge TrueConversion Lead Tracking for Google Ads — installs · 3.6★ · 3 shared tags -
UTM Event Tracker and Analytics, UTM Grabber 800+ installs · 4.3★ · 2 shared tags A -
PLX Lead Attribution 100+ installs · 3.6★ · 2 shared tags -
UTM Tracker for Gravity Forms 100+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/attributer-utm-lead-source-tracking" width="480" height="300" style="border:0" loading="lazy" title="Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More — Plugin Pulse"></iframe> Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More: 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/attributer-utm-lead-source-tracking
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