CallTrackingMetrics vs AdScale AI Ads Meta/Google Ads

Head-to-head on the signals that matter, from the public WordPress.org data.

CallTrackingMetrics

by taf2

Health B83

AdScale AI Ads Meta/Google Ads

by adscale

Health A85

Active-install trajectory

CallTrackingMetrics AdScale AI Ads Meta/Google Ads

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	CallTrackingMetrics	AdScale AI Ads Meta/Google Ads
Active installs Modeled from the public "N+" band and recent downloads.	3K–4K ✓	50–60
Install trend Change in active installs across the charted window.	0%	+200% ✓
Overall health	B · 83	A · 85 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	73/100	78/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.92★	4.12★ ✓
Reviews	4 ✓	3
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100	89/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	1mo ago	1mo ago ✓
Downloads · 30d	3.5K ✓	132
Category	Analytics	eCommerce

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

CallTrackingMetrics AdScale AI Ads Meta/Google Ads

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.