CallTrackingMetrics
by taf2 · Analytics
Also makes 1 other plugin · 3K+ installs across the portfolio →
CallTrackingMetrics integrates with your WordPress site to provide powerful call tracking and attribution.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
3K+
≈3.5K estimated
Momentum
-19%
downloads vs prior 30d
Biggest opportunity: Swap “advertising” and “google ads” for “metrics” and “bug tracking”. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “metrics” sits at #17 untagged, close enough for a declared tag to move it up. “google ads” isn't earning its slot: you're not in the first 24 results for its own search. “bug tracking” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 3K of 162.3K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 103 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.0★ over 4 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
-0.1
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| call tracking your tag | #4 | #14 | up 1 |
| conversation analytics your tag | #6 | #20 | up 1 |
| marketing attribution your tag | #9 | #14 | down 2 |
| call | #12 | #21 | down 1 |
| attribution | #16 | #23 | up 1 |
| metrics | #17 | #22 | down 1 |
| bug tracking | #22 | #24 | up 1 |
| ip tracking | #22 | #24 | down 1 |
| analytics call tracking | #13 | #21 | up 2 |
| tracking number | #24 | #24 | 0 |
| call from website | #24 | #24 | 0 |
| advertising your tag | Not in the top 24 | ||
| google ads your tag | Not in the top 24 | ||
27 searches this plugin appeared in over the last 90 days, 11 listed. 16 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “advertising” and “google ads” for “metrics” and “bug tracking”. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “metrics” sits at #17 untagged, close enough for a declared tag to move it up. “google ads” isn't earning its slot: you're not in the first 24 results for its own search. “bug tracking” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
3mo ago
latest release · v2.1.11 · 20 Jul 2026
67
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 52% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 24 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ berto134mo ago
This plugin and the CTM service is still my go-to for handling the setup and configuration for all the phone (DNI), form, chat, and SMS on the sites I’m setting up. It is one of those dependable services that I can count on (unlike a lot on WordPress).
Read on wp.org ↗ - ★★★★★ gwberto3.3y ago
Use of the plugin and setup of the account are pretty straightforward and has consistently good results.
Read on wp.org ↗ - ★★★★★ PhilChav5.3y ago
Personal views on plugins that cost between $400/year and $900/year… Better have more functionalities than that. Thanks, but no thanks.
Read on wp.org ↗ - ★★★★★ the9mm8.6y ago
Call Tracking Metrics is a fantastic service for tracking phone calls that happen as a result of online advertising. This plugin makes it fast and easy to set up the service on WordPress sites. My only wish was that the plugin would notify you either via email or by a banner on the site if the API key is accidentally removed.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.11 Fix: Keep Contact Form 7 company fields from replacing the caller name. Fix: Prefer Gravity Forms visible labels and placeholders over admin labels when detecting caller names. 2.1.11
- — Version 2.1.10 Compatibility: Tested with WordPress 7.0.2. 2.1.10
- — Version 2.1.9 Fix: Capture Gravity Forms caller names and emails when labels are blank and fields use placeholders. Fix: Capture Contact Form 7 caller names from Name-style placeholders when shortcode names are neutral, while preservi 2.1.9
- — Version 2.1.8 Fix: Restore legacy Gravity Forms country-code behavior for standard phone fields ( country_code = 1 ) and avoid sending country names (for example, United States ) as country_code . Fix: Sync with CTM now reliably loads 2.1.8
- — Version 2.1.7 Fix: Gravity Forms phone detection now prioritizes the field type, matching legacy behavior. 2.1.7
- — Version 2.1.6 Fix: Ensure all Gravity Forms and Contact Form 7 forms are visible in the “Manage Forms” tab, not just imported ones. Fix: Resolve PHP warning in Contact Form 7 integration caused by invalid regex pattern. 2.1.6
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "CallTrackingMetrics integrates with your WordPress site to provide powerful call tracking and attribution."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 106 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("advertising", "Conversation analytics", "google ads", "marketing attribution" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-23 4K+ → 3K+ down after 17 days in tier
- 2025-12-06 3K+ → 4K+ up after 4 days in tier
- 2025-12-02 4K+ → 3K+ down after 7 days in tier
- 2025-11-25 3K+ → 4K+ up after 1 days in tier
- 2025-11-24 4K+ → 3K+ down after 1 days in tier
- 2025-11-23 3K+ → 4K+ up after 151 days in tier
- 2025-06-25 4K+ → 3K+ down after 25 days in tier
- 2025-05-31 3K+ → 4K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AdScale AI Ads Meta/Google Ads 30+ installs · 4.1★ · 2 shared tags B -
AdNgin-Adsense Revenue Optimization 10+ installs · 3.9★ · 2 shared tags D -
Solvera AI Ads for Google and Meta — installs · 3.6★ · 2 shared tags -
Content Ignite — installs · 3.6★ · 2 shared tags -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for CallTrackingMetrics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/call-tracking-metrics" width="480" height="300" style="border:0" loading="lazy" title="CallTrackingMetrics — Plugin Pulse"></iframe> CallTrackingMetrics: 3K+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/call-tracking-metrics
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