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Custom Variables vs Snippet Shortcodes
Head-to-head on the signals that matter, from the public WordPress.org data.
Download trajectory
Custom Variables Snippet Shortcodes
7-day average downloads, each indexed to 100 at the start of the window. A line above 100 is growing, below 100 is shrinking.
| Metric | Custom Variables | Snippet Shortcodes |
|---|---|---|
| Health score | 43 (D) | 88 (A) ● |
| Est. active installs | 80–90 | 4K–5K ● |
| Total downloads | 3.0K | 128.1K ● |
| Downloads · 30d | 65 | 1.3K ● |
| Momentum | -46% | +75% ● |
| Rating (adjusted) | 3.83★ | 4.43★ ● |
| Reviews | 1 | 25 ● |
| Last updated | 11.5y ago | today ● |
| Support resolved | — ● | — |
| Requires PHP | — | 8.1 |
● marks the leader on each row.