Custom Variables
by lili0allen · Uncategorized
Custom Variables provides an convenient way of setting WordPress global options. You can use it anywhere on your WordPress site.
43 health vs 55 average across 13,727 Uncategorized plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4202 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
65
now · peak 171
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “80+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,379 observations
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-14 90+ → 80+ down after 4 days in tier
- 2026-06-10 80+ → 90+ up after 2 days in tier
- 2026-06-08 90+ → 80+ down after 25 days in tier
- 2026-05-14 80+ → 90+ up after 1 days in tier
- 2026-05-13 90+ → 80+ down after 60 days in tier
- 2026-03-14 100+ → 90+ down after 40 days in tier
- 2026-02-02 90+ → 100+ up after 1 days in tier
- 2026-02-01 100+ → 90+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Snippet Shortcodes 4K+ installs · 4.4★ · 2 shared tags A - G Global Setting 100+ installs · 3.9★ · 2 shared tags D
- G Global Content by BusinessBox 20+ installs · 3.6★ · 2 shared tags D
-
White Label CMS 200K+ installs · 4.6★ · 1 shared tag A -
Simple Custom CSS Plugin 100K+ installs · 4.7★ · 1 shared tag C -
ACF Photo Gallery Field 60K+ installs · 3.9★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Custom Variables into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-variables" width="480" height="300" style="border:0" loading="lazy" title="Custom Variables — Plugin Pulse"></iframe> Custom Variables: 80+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/custom-variables