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Custom Variables

by lili0allen · Uncategorized

Free audit wp.org ↗

Custom Variables provides an convenient way of setting WordPress global options. You can use it anywhere on your WordPress site.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
43 Health · D
Maintenance 3/100
Rating quality 70/100
Support 70/100

43 health vs 56 average across 16,377 Uncategorized plugins

80+

Active installs

≈87 estimated

3.1K

Total downloads

since 2015

3.83★

Rating (adjusted)

3.0★ raw · 1 reviews

+24%

77

Downloads · 30d

category median +20%

High removal-risk signals

63/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
  • Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

36 / 100

Under-optimized

Biggest win: Update recency

Update recency 0/100
WP compatibility 3/100
Rating quality 50/100
Listing tuning 100/100

To rank higher: Last updated 4248 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive

+24% vs prior 30d
5Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

77

now · peak 171

7730d downloads · Sep 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Custom Variables · #17503 you Snippet Shortcodes · #3383 Global Setting · #14714 Global Content by Bu · #24879

Rating trend

Star average over time · dips mark rough releases

3Stars · Sep 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

963per 1k installs · Sep 26

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “80+”. Our estimate pins where the real number sits.

tracked estimate
80–90 ≈87

Refined from the date this plugin crossed into its current band.

Install history · since 2016-10-25 · 1,384 observations

80Installs · Sep 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 1 reviews

Read on wp.org ↗
5★
0 4★
0 3★
1 2★
0 1★
0

Details

Version
1.0
Last updated
11.6y ago
Added
2015-01-14 · 11 yrs old
Requires WP
3.7
Tested up to
4.0.38
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ jkdalton
    11.3y ago

    This is exactly what I’m looking for, but could you get it to work as a custom link in the primary menu structure? WP seems to only see the custom url field as a string and won’t interpret the short code.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.2.16 · WP 5.2.4

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-14 90+ → 80+ down after 4 days in tier
  2. 2026-06-10 80+ → 90+ up after 2 days in tier
  3. 2026-06-08 90+ → 80+ down after 25 days in tier
  4. 2026-05-14 80+ → 90+ up after 1 days in tier
  5. 2026-05-13 90+ → 80+ down after 60 days in tier
  6. 2026-03-14 100+ → 90+ down after 40 days in tier
  7. 2026-02-02 90+ → 100+ up after 1 days in tier
  8. 2026-02-01 100+ → 90+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Custom Variables: 80+ active installs, 3.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/custom-variables