DataLayer for GTM and Matomo vs GTM Kit

Head-to-head on the signals that matter, from the public WordPress.org data.

DataLayer for GTM and Matomo

by Openmost

Health B79

GTM Kit

by TLA Media

Health A88

Active-install trajectory

DataLayer for GTM and Matomo GTM Kit

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	DataLayer for GTM and Matomo	GTM Kit
Active installs Modeled from the public "N+" band and recent downloads.	80–90	30K–40K ✓
Install trend Change in active installs across the charted window.	+14% ✓	0%
Overall health	B · 79	A · 88 ✓
Maintenance How recently the plugin was updated.	96/100	100/100 ✓
Rating quality Volume-adjusted review quality.	65/100	88/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.60★	4.46★ ✓
Reviews	0	20 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	4mo ago	2d ago ✓
Downloads · 30d	184	34.0K ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

DataLayer for GTM and Matomo GTM Kit

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.