DataLayer for GTM and Matomo vs GTM Kit

Head-to-head on the signals that matter, from the public WordPress.org data.

Health B80

Health A88

Active-install trajectory

DataLayer for GTM and Matomo moved up one install band, 70+ to 80+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	DataLayer for GTM and Matomo	GTM Kit
Active installs Modeled from the public "N+" band and recent downloads.	80–90	30K–40K ✓
Install trend Change in active installs across the charted window.	+14% ✓	0%
Overall health	—	A · 88 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	—	88/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.5★ ✓
Reviews	0	20 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	96/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	29d ago	2d ago ✓
Downloads · 30d	320	54K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	2.8%	3.6% ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

DataLayer for GTM and MatomoGTM Kit

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.