DataLayer for GTM and Matomo
by Openmost · Analytics
Also makes 1 other plugin · 100+ installs across the portfolio →
Add contextual information to dataLayer for GTM and MTM
79 health vs 65 average across 1,394 Analytics plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-12-30 · 625 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
184
now · peak 184
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $99–$199 a year, typical for Analytics plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 80–90 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 80–90
- Category
- Analytics
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 0
- Last updated
- 119 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-16 70+ → 80+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 3 shared tags A -
WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ installs · 4.5★ · 3 shared tags A -
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 3 shared tags C -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags B -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A -
Event Tracking for Gravity Forms 20K+ installs · 4.7★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for DataLayer for GTM and Matomo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/datalayer" width="480" height="300" style="border:0" loading="lazy" title="DataLayer for GTM and Matomo — Plugin Pulse"></iframe> DataLayer for GTM and Matomo: 80+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/datalayer