DataLayer for GTM and Matomo
by Openmost · Analytics
Also makes 1 other plugin · 110+ installs across the portfolio →
Add contextual information to dataLayer for GTM and MTM
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
80+
≈81 estimated
Momentum
-3%
downloads vs prior 30d
Biggest opportunity: “analytics” and “google tag manager” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.8%
of downloads still active
At least 80 of 2.9K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,009 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 27 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
46
Momentum
Holding steady
-0.3
Velocity
places per keyword, 26d
43%
Breadth
of keywords climbing, 26d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mtm | #3 | #4 | down 1 |
| datalayer your tag | #4 | #13 | up 1 |
| gtm your tag | #20 | #23 | up 1 |
| matomo your tag | #24 | #24 | down 3 |
| analytics your tag | Not in the top 24 | ||
| google tag manager your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 4 listed. 4 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics” and “google tag manager” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 30 Dec 2024 · 672 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 325 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 47 days ago and a band this size takes about a year or more to cross, so the real count is still just over 80.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add contextual information to dataLayer for GTM and MTM"
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Contact Form 7.
- ✓ Headings and lists 10 headings and 1 list.
- ✓ Enough to quote 7,596 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-16 70+ → 80+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 3 shared tags A -
WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ installs · 4.5★ · 3 shared tags A -
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 3 shared tags A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A -
Event Tracking for Gravity Forms 10K+ installs · 4.7★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for DataLayer for GTM and Matomo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/datalayer" width="480" height="300" style="border:0" loading="lazy" title="DataLayer for GTM and Matomo — Plugin Pulse"></iframe> DataLayer for GTM and Matomo: 80+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/datalayer
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