GTM Kit – Google Tag Manager & GA4 integration

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Dominik

   4mo ago

   Every now and then, plugins cause problems after updates requiring you to work with developers to fix bugs – but this one has worked reliably for years.

   Read on wp.org ↗
2. ★★★★★ tomaszubrik

   7mo ago

   It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic was modified 6 months ago by tomaszubrik.

   Read on wp.org ↗
3. ★★★★★ vinnyrajput

   1.6y ago

   Easy to configure, effective and support is helpful.

   Read on wp.org ↗
4. ★★★★★ bluantinoo

   1.9y ago

   After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settings from GTM4WP at first activation, and finally, all my e-commerce events are tracked properly.

   Read on wp.org ↗
5. ★★★★★ shopmaster

   1.9y ago

   I have been using gtm4wp for years and didn’t think I would find anything better. But I did. And with great support. It also fixed the issue with Bricks Builder right away. It looks really great.

   Read on wp.org ↗
6. ★★★★★ Mooren

   2.1y ago

   Fantastic service after we experienced an issue in our network setup.

   Read on wp.org ↗
7. ★★★★★ pawelrudkowski

   2.3y ago

   Simple, clean and works perfect!

   Read on wp.org ↗
8. ★★★★★ wantenev

   2.4y ago

   Works as expected, its fast, adds datalayer and has fast and useful support!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.16.4 Release date: 2026-06-29 Find out about what’s new in our our release post . Bugfixes: When the Template Assistant cannot generate a container, the page now shows the reason reported by the server inline (and logs the fu 2.16.4
2. — Version 2.16.3 Release date: 2026-06-23 Find out about what’s new in our our release post . New: The Event Deferral setting now warns when it is switched on while Consent Mode is off, because deferred events have no consent signal to w 2.16.3
3. — Version 2.16.0 Release date: 2026-06-23 Find out about what’s new in our our release post . New: The settings screen now uses a redesigned, capability-based interface, organising everything into Setup, Events & data layer, Commerce, Co 2.16.0
4. — Version 2.15.0 Release date: 2026-06-12 Find out about what’s new in our our release post . Bugfixes: Security hardening: Links served to the settings interface from remote content (upgrade offers, templates, tutorials) and notificatio 2.15.0
5. — Version 2.14.1 Release date: 2026-06-03 A maintenance fix for the 2.14 line; see the 2.14 release post for what 2.14 introduced. Bugfixes: WooCommerce block tracking now loads on block (FSE) themes where Cart, Checkout, Mini Cart, Prod 2.14.1
6. — Version 2.14.0 Release date: 2026-06-02 Find out about what’s new in our release post . New: New “Engagement events” settings section emits GA4 standard login , sign_up , search , and generate_lead events out of the box. Each event has 2.14.0

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 GTM Kit <= 2.4.0 - Unauthenticated Sensitive Information Exposure ↗
   2025-03-31 CVE-2025-31001 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.4.0 Patched in 2.4.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 4 languages, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-03-04 20K+ → 30K+ up after 227 days in tier
2. 2024-07-20 10K+ → 20K+ up after 256 days in tier
3. 2023-11-07 9K+ → 10K+ up after 22 days in tier
4. 2023-10-16 8K+ → 9K+ up after 20 days in tier
5. 2023-09-26 7K+ → 8K+ up after 19 days in tier
6. 2023-09-07 6K+ → 7K+ up after 23 days in tier
7. 2023-08-15 5K+ → 6K+ up after 17 days in tier
8. 2023-07-29 4K+ → 5K+ up after 22 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ installs · 4.5★ · 3 shared tags A
• GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags B
• Klaviyo 100K+ installs · 3.2★ · 2 shared tags B
• WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B
• Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 2 shared tags C
• Stape Conversion Tracking 10K+ installs · 4.2★ · 2 shared tags A

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Drop a live Pulse card for GTM Kit – Google Tag Manager & GA4 integration into a readme, a review or a deck. It updates itself.

GTM Kit – Google Tag Manager & GA4 integration: 30K+ active installs, 4.8★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/gtm-kit