GTM Kit – Google Tag Manager & GA4 integration
by TLA Media · Analytics
Also makes 2 other plugins · 30.1K+ installs across the portfolio →
Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
30K+
≈39K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Swap “analytics” and “woocommerce” for “data layer” and “google tag”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “data layer” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “google tag” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 30K of 831.8K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 29 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 20 reviews, smoothed to 4.30★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gtm your tag | #2 | #2 | 0 |
| kit | #3 | #5 | up 1 |
| ga4 your tag | #3 | #5 | down 1 |
| data layer | #4 | #6 | down 1 |
| google tag manager your tag | #7 | #14 | up 3 |
| google tag | #8 | #14 | up 3 |
| tool kit | #3 | #4 | 0 |
| tools kit | #3 | #4 | 0 |
| gtm server side | #3 | #4 | 0 |
| tag manager | #10 | #17 | 0 |
| website kit | #4 | #5 | up 1 |
| datalayer | #6 | #4 | 0 |
| google tag gateway | #4 | #6 | — |
| tag | #15 | #18 | up 3 |
| woocommerce ga4 | #5 | #7 | 0 |
| integration | #18 | #17 | up 4 |
| server side | #16 | #17 | down 2 |
| google analytics 4 | #17 | #16 | down 1 |
| google tag manager server side | #7 | #11 | up 1 |
| ga4 analytics | #11 | #11 | 0 |
| analytics your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
111 searches this plugin appeared in over the last 90 days, 20 listed. 82 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics” and “woocommerce” for “data layer” and “google tag”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “data layer” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “google tag” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 70.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
29
releases in the last 12 months
5d ago
latest release · v2.23.0 · 26 Oct 2026
106
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Dominik6mo ago
Every now and then, plugins cause problems after updates requiring you to work with developers to fix bugs – but this one has worked reliably for years.
Read on wp.org ↗ - ★★★★★ tomaszubrik9mo ago
It’s not working. Instead of this I have to paste script into header of page to have GA4 live again. I spend 4 days with it and it’s not working at all. It was a waste of my time. This topic was modified 6 months ago by tomaszubrik.
Read on wp.org ↗ - ★★★★★ vinnyrajput1.8y ago
Easy to configure, effective and support is helpful.
Read on wp.org ↗ - ★★★★★ bluantinoo2.0y ago
After years of using GTM4WP I started having troubles tracking the purchase events of my woocommerce. GTM Kit solved every issue in 5 minutes. It’s straightforward to set up. It also imports settings from GTM4WP at first activation, and finally, all my e-commerce events are tracked properly.
Read on wp.org ↗ - ★★★★★ shopmaster2.1y ago
I have been using gtm4wp for years and didn’t think I would find anything better. But I did. And with great support. It also fixed the issue with Bricks Builder right away. It looks really great.
Read on wp.org ↗ - ★★★★★ Mooren2.3y ago
Fantastic service after we experienced an issue in our network setup.
Read on wp.org ↗ - ★★★★★ pawelrudkowski2.5y ago
Simple, clean and works perfect!
Read on wp.org ↗ - ★★★★★ wantenev2.6y ago
Works as expected, its fast, adds datalayer and has fast and useful support!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.16.4 Release date: 2026-06-29 Find out about what’s new in our our release post . Bugfixes: When the Template Assistant cannot generate a container, the page now shows the reason reported by the server inline (and logs the fu 2.16.4
- — Version 2.16.3 Release date: 2026-06-23 Find out about what’s new in our our release post . New: The Event Deferral setting now warns when it is switched on while Consent Mode is off, because deferred events have no consent signal to w 2.16.3
- — Version 2.16.0 Release date: 2026-06-23 Find out about what’s new in our our release post . New: The settings screen now uses a redesigned, capability-based interface, organising everything into Setup, Events & data layer, Commerce, Co 2.16.0
- — Version 2.15.0 Release date: 2026-06-12 Find out about what’s new in our our release post . Bugfixes: Security hardening: Links served to the settings interface from remote content (upgrade offers, templates, tutorials) and notificatio 2.15.0
- — Version 2.14.1 Release date: 2026-06-03 A maintenance fix for the 2.14 line; see the 2.14 release post for what 2.14 introduced. Bugfixes: WooCommerce block tracking now loads on block (FSE) themes where Cart, Checkout, Mini Cart, Prod 2.14.1
- — Version 2.14.0 Release date: 2026-06-02 Find out about what’s new in our release post . New: New “Engagement events” settings section emits GA4 standard login , sign_up , search , and generate_lead events out of the box. Each event has 2.14.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.23.0). Sites still on an older version should update.
- 2025-03-31 CVE-2025-31001 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.4.0 Patched in 2.4.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Google Analytics, Easy Digital Downloads and 1 more.
- ✓ Headings and lists 10 headings and 2 lists.
- ✓ Enough to quote 6,408 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-04 20K+ → 30K+ up after 227 days in tier
- 2024-07-20 10K+ → 20K+ up after 256 days in tier
- 2023-11-07 9K+ → 10K+ up after 22 days in tier
- 2023-10-16 8K+ → 9K+ up after 20 days in tier
- 2023-09-26 7K+ → 8K+ up after 19 days in tier
- 2023-09-07 6K+ → 7K+ up after 23 days in tier
- 2023-08-15 5K+ → 6K+ up after 17 days in tier
- 2023-07-29 4K+ → 5K+ up after 22 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WEBKINDER Integration for Google Analytics and Google Tag Manager 10K+ installs · 4.5★ · 3 shared tags A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags A -
Klaviyo 100K+ installs · 3.2★ · 2 shared tags B -
WooCommerce Analytics 20K+ installs · 4.0★ · 2 shared tags B -
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ installs · 4.7★ · 2 shared tags A -
Controls for Contact Form 7 (Redirects, Analytics & Tracking) 10K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for GTM Kit – Google Tag Manager & GA4 integration into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gtm-kit" width="480" height="300" style="border:0" loading="lazy" title="GTM Kit – Google Tag Manager & GA4 integration — Plugin Pulse"></iframe> GTM Kit – Google Tag Manager & GA4 integration: 30K+ active installs, 4.8★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/gtm-kit
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