WebToffee eCommerce Marketing Automation vs MailPoet

Head-to-head on the signals that matter, from the public WordPress.org data.

WebToffee eCommerce Marketing Automation

by WebToffee

Health A89

MailPoet

by MailPoet

Health A91

Active-install trajectory

WebToffee eCommerce Marketing Automation MailPoet

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	WebToffee eCommerce Marketing Automation	MailPoet
Active installs Modeled from the public "N+" band and recent downloads.	10K–20K	500K–600K ✓
Install trend Change in active installs across the charted window.	0%	0%
Overall health	A · 89	A · 91 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	91/100 ✓	86/100
Support Share of forum threads marked resolved.	70/100	85/100 ✓
Rating (adjusted)	4.62★ ✓	4.41★
Reviews	54	1,431 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	98/100 ✓	94/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	10d ago	3d ago ✓
Downloads · 30d	6.0K	886.8K ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

WebToffee eCommerce Marketing Automation MailPoet

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.