WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 65% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

Reviewers keep praising how easy it is to restyle WooCommerce emails and how quickly free support answers, with a couple asking to edit emails from other plugins and custom order statuses too.

1. ★★★★★ danielepais

   9mo ago

   Excellent and refined plugin to customize your WooCommerce emails.

   Read on wp.org ↗
2. ★★★★★ arturix

   11mo ago

   Great plugin, great support, I love it.

   Read on wp.org ↗
3. ★★★★★ orlandorobin

   1.2y ago

   Excellent plugin if you want to customize your woocommerce emails. Beautiful templates.

   Read on wp.org ↗
4. ★★★★★ jhesseroni

   1.6y ago

   Thank you! This plugin helped us create a free workaround to a problem we had with emails.

   Read on wp.org ↗
5. ★★★★★ hobur

   1.6y ago

   I am very happy with this plugin which gives the opportunity to change the default Woocommerce e-mails into something much more professional. Lot’s of options to change the e-mails to your liking and test them on beforehand. The one thing I really miss is the possibility to change also the e-mails created with other plugins (like the one from Bright Plugins I use).

   Read on wp.org ↗
6. ★★★★★ weblikero

   1.6y ago

   Thank you for your support!

   Read on wp.org ↗
7. ★★★★★ originesnouvelles

   1.7y ago

   Works very well, but it’s only possible to customize and edit the default WooCommerce emails. If you’re using additional order statuses, the plugin won’t let you edit them.

   Read on wp.org ↗
8. ★★★★★ maxim23

   1.8y ago

   <font _mstmutation=”1″></font>I’ve set everything up fine, thanks to the developers

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2026-08-18 Version 2.1.8 [Compatibility] – Tested OK with WC 11.0.1 [Compatibility] – Tested OK with WP 7.1 [Compatibility] – Tested OK with WebToffee EU Order Withdrawal Button Plugin v1.0.9 See changelog for all versions 2.1.8
2. 2026-06-10 Version 2.1.7 [Fix] – Connector URL correction. See changelog for all versions 2.1.7

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 WebToffee eCommerce Marketing Automation <= 2.1.1 - Missing Authorization ↗
   2025-10-30 CVE-2025-67599 Missing Authorization Affects <= 2.1.1 Patched in 2.1.2
2. Medium · 4.3 Decorator - WooCommerce Email Customizer <= 1.2.7 - Cross-Site Request Forgery ↗
   2023-11-02 CVE-2023-48284 Cross-Site Request Forgery (CSRF) Affects <= 1.2.7 Patched in 1.2.8

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 11 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2023-02-15 9K+ → 10K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
• Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ installs · 4.9★ · 2 shared tags A
• SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.4★ · 2 shared tags A
• Mail Mint – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 5K+ installs · 4.7★ · 2 shared tags A
• Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ installs · 4.7★ · 2 shared tags A
• Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ installs · 4.8★ · 2 shared tags A

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WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer: 10K+ active installs, 4.8★ (54 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/decorator-woocommerce-email-customizer