Easy Popup moved down one install band, 70+ to 60+; AI Popup Builder & Popup Maker by OptiMonk moved down one install band, 4K+ to 3K+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.
Metric
Easy Popup
AI Popup Builder & Popup Maker by OptiMonk
Active installsModeled from the public "N+" band and recent downloads.
60–70
3K–4K ✓
Active installs, change over ~6 monthsCompares the public install bands. One band step shows as the band change, not a percentage.
-14% ✓
-25%
Overall health
C · 56
A · 89 ✓
MaintenanceHow recently the plugin was updated.
38/100
100/100 ✓
Rating qualityVolume-adjusted review quality.
66/100
91/100 ✓
SupportShare of forum threads marked resolved.
70/100
70/100
Rating (weighted for review count)
3.7★
4.6★ ✓
Reviews
10
98 ✓
Ranking optimizationHow well the listing is tuned to rank on wp.org.
68/100
95/100 ✓
Removal riskMaintenance signals that precede a wp.org closure. Not an official status.
Low
Low
Last updated
1.6y ago
1mo ago ✓
Downloads, last 30d
95
1.5K ✓
Download momentum, last 30d vs prior 30dDips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.
-4%
-13%
Install conversionActive installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.
0.4%
2.8% ✓
Category
Email & Marketing
Email & Marketing
✓ marks the stronger plugin on each row. Rows where they're level show no marker.
Release activity
Easy PopupAI Popup Builder & Popup Maker by OptiMonk
7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.