AI Popup Builder & Popup Maker by OptiMonk

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 72% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ saroki

   2mo ago

   excelent

   Read on wp.org ↗
2. ★★★★★ neotek9

   4mo ago

   The people that put this plugin together are in a league of their own. Hardly ever have I seen such a polished WordPress plugin as this one. Works right out of the box, even for an amateur. It’s expensive, but I suppose if you’ve got a big website turning over a lot of cash then this plugin would be well worth it. Nothing else I looked at even comes close to OptiMonk! A+++

   Read on wp.org ↗
3. ★★★★★ ocean1004

   7mo ago

   I went through a lot of marketing plugins, and this one turned out to be the most advanced and has so many thoughtful and useful suggestions. And thanks to the support, they responded quickly and offered a solution for the RTL site.

   Read on wp.org ↗
4. ★★★★★ orlandorobin

   7mo ago

   Amazin plugin with great popup designs and the free plan is very generous.

   Read on wp.org ↗
5. ★★★★★ jgreenberg0511

   11mo ago

   OptiMonk’s offering/capabilities for their base plan is absolutely incredible and exactly what my website needed as we’re just starting to build traffic. I should also note that their customer service is top notch… I was having API integration issues and Zita jumped on and helped me out quickly. I would recommend to others looking for a service like this.

   Read on wp.org ↗
6. ★★★★★ masterbeat

   1.3y ago

   We’ve tried ALL the pop up plugins, from WisePops, to Klaviyo’s built in pop ups and more. No one has as many features or are as cleverly thought out, nor as powerful, as OptiMonk. They have thought of everything. You can add custom code, they have templates, you can control triggers, and cart values, and more. It takes a lot from a plugin to want to go the extra mile and not use the built in functionality of Klaviyo or others, but Optimonk is so light years ahead of everyone it’s worth it. And the best part? If you have a problem or something you can’t figure out, you can reach out to support via chat or email, and they respond lightning fast (within hours or overnight, not days like others), and they stick with you until your issue is solved. You can’t go wrong with Optimonk!

   Read on wp.org ↗
7. ★★★★★ berndgoelden

   1.5y ago

   It does what it should. It works alright. A little tricky to handle, but good. This topic was modified 1 year, 5 months ago by berndgoelden.

   Read on wp.org ↗
8. ★★★★★ happybydesigners

   1.7y ago

   Such a considerate support team, and a plugin with awesome functionality. Thanks Emil and the rest of the OptiMonk team for helping me with an issue today!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.1.4 Test up to 6.9 2.1.4
2. — Version 2.1.3 Feature: Add WooCommerce category data (name, slug, ID) to WooDataForOM for better campaign targeting Feature: Add WooCommerce cart URL to shop data for easier cart navigation in campaigns 2.1.3
3. — Version 2.0.8 Test up to 6.6.1 2.0.8
4. — Version 2.0.7 Feature: Support new visitor cart rule 2.0.7
5. — Version 2.0.6 Solve PHP warnings 2.0.6
6. — Version 2.0.5 Fix CSRF vulnerability 2.0.5

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Exit Popups & Onsite Retargeting by OptiMonk <= 2.0.4 - Cross-Site Request Forgery ↗
   2023-07-11 CVE-2023-37891 Cross-Site Request Forgery (CSRF) Affects <= 2.0.4 Patched in 2.0.5

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-25 4K+ → 3K+ down after 2 days in tier
2. 2026-08-23 3K+ → 4K+ up after 5 days in tier
3. 2026-08-18 4K+ → 3K+ down after 5 days in tier
4. 2026-08-13 3K+ → 4K+ up after 1 days in tier
5. 2026-08-12 4K+ → 3K+ down after 823 days in tier
6. 2024-05-11 3K+ → 4K+ up after 8 days in tier
7. 2024-05-03 4K+ → 3K+ down after 1 days in tier
8. 2024-05-02 3K+ → 4K+ up after 13 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ installs · 4.1★ · 4 shared tags A
• Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ installs · 4.3★ · 4 shared tags A
• Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 700K+ installs · 4.9★ · 3 shared tags A
• Popupsmart 600+ installs · 4.0★ · 3 shared tags B
• Notifal – AI Popup Builder & CRO Engine: Sales Notifications, Social Proof & Exit Intent Popups 50+ installs · 4.1★ · 3 shared tags B
• Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A

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Drop a live Pulse card for AI Popup Builder & Popup Maker by OptiMonk into a readme, a review or a deck. It updates itself.

AI Popup Builder & Popup Maker by OptiMonk: 3K+ active installs, 4.7★ (98 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/exit-intent-popups-by-optimonk