AI Popup Builder & Popup Maker by OptiMonk
by OptiMonk Popup Creators · Email & Marketing
Chat with an AI agent to build fully custom, on-brand popups. No templates. No designers.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
3K+
≈3.8K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “conversion” for “maker”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “maker” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 66 average across 2,127 Email & Marketing plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 3K of 108.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 26 days ago
Tested up to WordPress 6.9.11; the current branch is 7.1
4.7★ over 98 reviews, weighted for review count to 4.5★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| optimonk | #1 | #1 | 0 |
| popup maker | #10 | #12 | 0 |
| ai popup | #11 | #14 | down 1 |
| maker | #19 | #17 | down 3 |
| popup builder your tag | #24 | #21 | down 2 |
| email popup your tag | #24 | #21 | down 4 |
| popup your tag | #24 | #18 | 0 |
| popups | #22 | #17 | up 1 |
| free popups | #12 | #12 | 0 |
| optin popup | #17 | #14 | 0 |
| custom maker | #23 | #17 | down 1 |
| custom plugin maker | #24 | #17 | 0 |
| conversion your tag | Not in the top 24 | ||
| optin your tag | Not in the top 24 | ||
112 searches this plugin appeared in over the last 90 days, 12 listed. 100 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion” for “maker”. “conversion” isn't earning its slot: you're not in the first 24 results for its own search. “maker” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2mo ago
latest release · v2.1.7 · 9 Sep 2026
44
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 72% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 2.3 years to cross, so the real count is still just under 4K.
Install history since 28 Feb 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ saroki4mo ago
excelent
Read on wp.org ↗ - ★★★★★ neotek96mo ago
The people that put this plugin together are in a league of their own. Hardly ever have I seen such a polished WordPress plugin as this one. Works right out of the box, even for an amateur. It’s expensive, but I suppose if you’ve got a big website turning over a lot of cash then this plugin would be well worth it. Nothing else I looked at even comes close to OptiMonk! A+++
Read on wp.org ↗ - ★★★★★ ocean10049mo ago
I went through a lot of marketing plugins, and this one turned out to be the most advanced and has so many thoughtful and useful suggestions. And thanks to the support, they responded quickly and offered a solution for the RTL site.
Read on wp.org ↗ - ★★★★★ orlandorobin10mo ago
Amazin plugin with great popup designs and the free plan is very generous.
Read on wp.org ↗ - ★★★★★ jgreenberg05111.1y ago
OptiMonk’s offering/capabilities for their base plan is absolutely incredible and exactly what my website needed as we’re just starting to build traffic. I should also note that their customer service is top notch… I was having API integration issues and Zita jumped on and helped me out quickly. I would recommend to others looking for a service like this.
Read on wp.org ↗ - ★★★★★ masterbeat1.5y ago
We’ve tried ALL the pop up plugins, from WisePops, to Klaviyo’s built in pop ups and more. No one has as many features or are as cleverly thought out, nor as powerful, as OptiMonk. They have thought of everything. You can add custom code, they have templates, you can control triggers, and cart values, and more. It takes a lot from a plugin to want to go the extra mile and not use the built in functionality of Klaviyo or others, but Optimonk is so light years ahead of everyone it’s worth it. And the best part? If you have a problem or something you can’t figure out, you can reach out to support via chat or email, and they respond lightning fast (within hours or overnight, not days like others), and they stick with you until your issue is solved. You can’t go wrong with Optimonk!
Read on wp.org ↗ - ★★★★★ berndgoelden1.7y ago
It does what it should. It works alright. A little tricky to handle, but good. This topic was modified 1 year, 5 months ago by berndgoelden.
Read on wp.org ↗ - ★★★★★ happybydesigners1.9y ago
Such a considerate support team, and a plugin with awesome functionality. Thanks Emil and the rest of the OptiMonk team for helping me with an issue today!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.1.4 Test up to 6.9 2.1.4
- — Version 2.1.3 Feature: Add WooCommerce category data (name, slug, ID) to WooDataForOM for better campaign targeting Feature: Add WooCommerce cart URL to shop data for easier cart navigation in campaigns 2.1.3
- — Version 2.0.8 Test up to 6.6.1 2.0.8
- — Version 2.0.7 Feature: Support new visitor cart rule 2.0.7
- — Version 2.0.6 Solve PHP warnings 2.0.6
- — Version 2.0.5 Fix CSRF vulnerability 2.0.5
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.1.7). Sites still on an older version should update.
- Patched Medium · 4.3 Exit Popups & Onsite Retargeting by OptiMonk <= 2.0.4 - Cross-Site Request Forgery ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names AI Popup Builder & Popup Maker by OptiMonk when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Chat with an AI agent to build fully custom, on-brand popups. No templates. No designers."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("made for", "built for").
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, ActiveCampaign, HubSpot and 3 more.
- ✓ Headings and lists 16 headings and 7 lists.
- ✓ Enough to quote 7,051 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("email popup", "Optin", "popup builder" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-25 4K+ → 3K+ down after 836 days in tier
- 2024-05-11 3K+ → 4K+ up after 781 days in tier
- 2022-03-22 2K+ → 3K+ up after 217 days in tier
- 2021-08-17 3K+ → 2K+ down after 152 days in tier
- 2021-03-18 2K+ → 3K+ up after 611 days in tier
- 2019-07-16 1K+ → 2K+ up after 1012 days in tier
- 2016-10-07 900+ → 1K+ up after 119 days in tier
- 2016-06-10 600+ → 900+ up after 129 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
OptinCraft – Drag & Drop Optins & Popup Builder for WordPress 200+ installs · 4.1★ · 4 shared tags A -
Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification 200+ installs · 4.3★ · 4 shared tags A -
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ installs · 4.9★ · 3 shared tags A -
Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ installs · 4.7★ · 3 shared tags A -
Popupsmart 600+ installs · 4.0★ · 3 shared tags C -
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for AI Popup Builder & Popup Maker by OptiMonk into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/exit-intent-popups-by-optimonk" width="480" height="300" style="border:0" loading="lazy" title="AI Popup Builder & Popup Maker by OptiMonk — Plugin Pulse"></iframe> AI Popup Builder & Popup Maker by OptiMonk: 3K+ active installs, 4.7★ (98 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/exit-intent-popups-by-optimonk
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