Easy Popup – Welcome Popup, Email Popup, Exit Popup
by Zotabox · Email & Marketing
Also makes 11 other plugins · 4.3K+ installs across the portfolio →
Easy Popup includes Welcome Popup, Video Popup, Email Capture Popup, Social Coupon Popup & Custom HTML Popup. Responsive and Exit Intent Popups.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 56/100
Stale
Active installs
60+
≈65 estimated
Momentum
-18%
downloads vs prior 30d
Biggest opportunity: “email popup”, “exit intent popup” and “popup” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
56 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 60 of 14.1K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 567 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
3.4★ over 10 reviews, smoothed to 3.98★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 567 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 12d
0%
Breadth
of keywords climbing, 12d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email popup your tag | Not in the top 24 | ||
| exit intent popup your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
| promotion popup your tag | Not in the top 24 | ||
| video popup your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 0 listed. 5 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “email popup”, “exit intent popup” and “popup” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 103 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v1.1.7 · 14 Apr 2025
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 52% of the way through.
Install history since 13 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ vuquangtung88881.5y ago
ok team
Read on wp.org ↗ - ★★★★★ Shahar A6.8y ago
This is just a trial, why is the plugin here at all?
Read on wp.org ↗ - ★★★★★ ratemygov6.9y ago
Zotabox is the best pop up plugin on the market. We searched for months to find a plugin that would allow us to implement our HTML affiliate code and found non until Zotabox. It is extremely easy to use integrates seamlessly into your website backend and the customer service is first class. We will be a life long customer.
Read on wp.org ↗ - ★★★★★ hattavb8.4y ago
nice system
Read on wp.org ↗ - ★★★★★ bettercontactform9.6y ago
Very nice design and easy to use popup. Many other marketing tools included.
Read on wp.org ↗ - ★★★★★ digibit09.6y ago
not working breaking my website, waste of time!
Read on wp.org ↗ - ★★★★★ cudak8889.6y ago
Directwebstores’s review was right on the mark – the plugin requires that you sign up with the Zotabox system to use it. Not willing to risk my site’s functionality or my security on something that has to pingback to an outside server, nor do I have the time to sign up just to find out if the plugin works for my needs. Rated accordingly? I think so – unless the developer chooses to modify it. And that’s all that’ll get me to change this review – no amount of the developer whining or making excuses as a reply will change it. This topic was modified 9 years, 3 months ago by cudak888.
Read on wp.org ↗ - ★★★★★ dashu9.6y ago
the one bring me out of my site ,and this is first one i used bring me out my site and set something, so i don’t like this one
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 2 FAQ entries are headings, not questions ("After I close ‘x’ my tools they do not display anymore").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp, Google Analytics, Instagram, Facebook and 3 more.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 4,159 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-09 70+ → 60+ down after 8 days in tier
- 2026-05-01 60+ → 70+ up after 98 days in tier
- 2026-01-23 70+ → 60+ down after 4 days in tier
- 2026-01-19 60+ → 70+ up after 2 days in tier
- 2026-01-17 70+ → 60+ down after 6 days in tier
- 2026-01-11 60+ → 70+ up after 8 days in tier
- 2026-01-03 70+ → 60+ down after 15 days in tier
- 2025-12-19 60+ → 70+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AI Popup Builder & Popup Maker by OptiMonk 3K+ installs · 4.6★ · 2 shared tags A -
Poptics – Popup Builder, Email Opt-ins, Exit-Intent & WooCommerce Popups Sales 1K+ installs · 4.5★ · 2 shared tags B -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 2 shared tags A -
Video Popup for Elementor 80+ installs · 4.1★ · 2 shared tags C -
Popups – WordPress Popup 10+ installs · 4.0★ · 2 shared tags D -
Smart Popup 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Easy Popup – Welcome Popup, Email Popup, Exit Popup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-popup" width="480" height="300" style="border:0" loading="lazy" title="Easy Popup – Welcome Popup, Email Popup, Exit Popup — Plugin Pulse"></iframe> Easy Popup – Welcome Popup, Email Popup, Exit Popup: 60+ active installs, 3.4★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/easy-popup
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