Easy UTM Builder vs Analytics Head

Head-to-head on the signals that matter, from the public WordPress.org data.

Health B80

Health B83

Active-install trajectory

Analytics Head moved down one install band, 700+ to 600+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Easy UTM Builder	Analytics Head
Active installs Modeled from the public "N+" band and recent downloads.	400–500	600–700 ✓
Install trend Change in active installs across the charted window.	0% ✓	-14%
Overall health	—	B · 83 ✓
Maintenance How recently the plugin was updated.	100/100 ✓	99/100
Rating quality Volume-adjusted review quality.	—	74/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.0★ ✓
Reviews	0	1 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	88/100	88/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	20d ago ✓	3mo ago
Downloads · 30d	232	255 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.5% ✓	2.2%
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Easy UTM BuilderAnalytics Head

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.