Easy UTM Builder
by Atlas Gondal · Analytics
Also makes 4 other plugins · 57.4K+ installs across the portfolio →
Build trackable UTM campaign URLs for any link or in bulk, with live preview, copy, GA4 parameters, QR codes and CSV/JSON export.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
300+
≈400 estimated
Momentum
+0%
downloads vs prior 30d
Biggest opportunity: “analytics”, “campaign url builder” and “ga4” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →4.1%
of downloads still active
At least 300 of 7.3K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
27
Momentum
Losing ground
-1.3
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
-1.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm builder | #3 | #18 | 0 |
| ga4 utm builder | #3 | #8 | down 1 |
| utm your tag | #19 | #22 | down 4 |
| utm url builder | #7 | #20 | 0 |
| google analytics utm builder | #14 | #21 | down 2 |
| utm codes | #15 | #21 | down 1 |
| utm parameters | #23 | #24 | down 1 |
| utm analytics | #24 | #23 | down 3 |
| analytics your tag | Not in the top 24 | ||
| campaign url builder your tag | Not in the top 24 | ||
| ga4 your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 8 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “campaign url builder” and “ga4” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 339 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
4mo ago
latest release · v2.0.0 · 27 Jun 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 26% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 400.
At the current install trend, crossing 400+ in roughly 1007 days.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build trackable UTM campaign URLs for any link or in bulk, with live preview, copy, GA4 parameters, QR code..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Block editor, Google Analytics, REST API, WP-CLI.
- ✓ Headings and lists 7 headings and 5 lists.
- ✓ Enough to quote 2,513 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "tracking" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 400+ → 300+ down after 57 days in tier
- 2026-09-03 300+ → 400+ up after 68 days in tier
- 2026-06-27 400+ → 300+ down after 3 days in tier
- 2026-06-24 300+ → 400+ up after 4 days in tier
- 2026-06-20 400+ → 300+ down after 1 days in tier
- 2026-06-19 300+ → 400+ up after 1 days in tier
- 2026-06-18 400+ → 300+ down after 1 days in tier
- 2026-06-17 300+ → 400+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Analytics Head 600+ installs · 4.0★ · 3 shared tags B -
Integrate GA4 Google Analytics 500+ installs · 3.6★ · 3 shared tags -
WhatsLink Click Tracker 400+ installs · 4.0★ · 3 shared tags B -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Easy UTM Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-utm-builder" width="480" height="300" style="border:0" loading="lazy" title="Easy UTM Builder — Plugin Pulse"></iframe> Easy UTM Builder: 300+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/easy-utm-builder
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