Email Subscription Popup vs MailOptin

Head-to-head on the signals that matter, from the public WordPress.org data.

Email Subscription Popup

by Nks

Health B82

MailOptin

by properfraction

Health A91

Active-install trajectory

Email Subscription Popup MailOptin

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Email Subscription Popup	MailOptin
Active installs Modeled from the public "N+" band and recent downloads.	1K–2K	10K–20K ✓
Install trend Change in active installs across the charted window.	-50%	-50%
Overall health	B · 82	A · 91 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	71/100	95/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	3.86★	4.76★ ✓
Reviews	11	435 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	91/100	99/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	26d ago	yesterday ✓
Downloads · 30d	487	18.1K ✓
Category	Email & Marketing	Email & Marketing

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Email Subscription Popup MailOptin

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.