Email Subscription Popup — Newsletter & GDPR Consent
by Nks · Email & Marketing
Also makes 18 other plugins · 21.7K+ installs across the portfolio →
Add a newsletter signup popup to WordPress with a native Gutenberg block, GDPR consent checkbox, and free Mailchimp sync — no coding, set up in minute …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+70%
downloads vs prior 30d
Biggest opportunity: Swap “gutenberg block”, “mailchimp” and “newsletter” for “subscription popup”, “email subscriptions” and “verify email”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “subscription popup” sits at #12 untagged, close enough for a declared tag to move it up. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “email subscriptions” sits at #16 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “verify email” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 1K of 139.8K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.8★ over 11 reviews, smoothed to 4.05★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email subscription your tag | #8 | #17 | 0 |
| subscription popup | #12 | #18 | down 2 |
| popup newsletter | #17 | #21 | down 3 |
| email verify | #12 | #17 | down 1 |
| mailchimp sync | #17 | #22 | down 2 |
| email subscriptions | #16 | #23 | 0 |
| verify email | #16 | #21 | down 1 |
| gdpr exit popup | #9 | #18 | 0 |
| newsletter signup | #23 | #23 | down 1 |
| newsletter subscription | #21 | #21 | 0 |
| subscribe | #20 | #22 | down 5 |
| email subscription mailchimp | #13 | #20 | 0 |
| email alerts | #24 | #22 | 0 |
| email newsletters | #24 | #23 | 0 |
| subscribe form | #24 | #21 | 0 |
| email signup | #24 | #21 | 0 |
| mailchimp subscription popup | #20 | #21 | down 2 |
| mailchimp subscription | #23 | #21 | up 1 |
| gdpr popup | #24 | #23 | 0 |
| email opt in popup | #24 | #23 | down 3 |
| gutenberg block your tag | Not in the top 24 | ||
| mailchimp your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
54 searches this plugin appeared in over the last 90 days, 20 listed. 34 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “gutenberg block”, “mailchimp” and “newsletter” for “subscription popup”, “email subscriptions” and “verify email”. “gutenberg block” isn't earning its slot: you're not in the first 24 results for its own search. “subscription popup” sits at #12 untagged, close enough for a declared tag to move it up. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “email subscriptions” sits at #16 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “verify email” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
26d ago
latest release · v1.2.29 · 5 Oct 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; the previous band took 18 months to cross, which places it about 53% of the way through.
Install history since 17 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ designbymorph7.3y ago
Very responsive customer support. Does what you need it to. Thanks!
Read on wp.org ↗ - ★★★★★ nngandhi8.4y ago
I have just installed plugin and it is easy to configure. It is shown newsletter popup within few min. Thanks nks for such plugin..
Read on wp.org ↗ - ★★★★★ rathipriya8.6y ago
In Localhost it works but website becomes live, cannot able to mail the subscribers it shows an error “Unable to send email to newsletter subscribers.” Kindly rectify it
Read on wp.org ↗ - ★★★★★ jomol9.2y ago
Good This topic was modified 8 years, 11 months ago by jomol.
Read on wp.org ↗ - ★★★★★ Skytr9.7y ago
Found this amazing plugin. Exactly what I was looking for. With brilliant support.
Read on wp.org ↗ - ★★★★★ internetnewsalliance9.8y ago
The pop-up function did work, however, apostrophes do not show up properly and no ascii codes seemed to work (minor inconvenience). My issue is that once a subscriber signs up, I see them in the plugin’s subscriber list, but there is nothing useful I can do with the data. There is no way to email them that I could find throughout my dashboard, nor is there an export function to be able to export the subscriber list… in order to add them as users in the Users area (which is what would actually be useful for me). All I can do, is ‘delete selected subscriber’. Anyways, not impressed, and not likely to consider the pro version. I wish there was a negative star option for ratings, as a 1 star rating is too high for this plugin in my opinion. Hopefully others experience will be better than mine, and/or that the plugin is extended to include more useful functions in future releases.
Read on wp.org ↗ - ★★★★★ soytandem10.0y ago
Easy to configure, only the necesary, and email data base inside wp. Great plugin!
Read on wp.org ↗ - ★★★★★ lafrente10.5y ago
needs a fix asap. right now its useless. otherwise one of the best and easy to use.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (1.2.29). Sites still on an older version should update.
- Patched Medium · 4.4 Email Subscription Popup <= 1.2.26 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-10-22 CVE-2025-49912 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.26 Patched in 1.2.27
- Patched Medium · 4.9 Email Subscription Popup <= 1.2.23 - Authenticated (Administrator+) SQL Injection ↗2025-01-24 CVE-2025-24587 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.2.23 Patched in 1.2.24
- Patched Medium · 6.4 Email Subscription Popup <= 1.2.22 - Authenticated (Contributor+) Stored Cross-Site Scripting via print_email_subscribe_form Shortcode ↗2024-11-18 CVE-2024-11195 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.22 Patched in 1.2.23
- Patched Medium · 6.1 Email Subscription Popup <= 1.2.20 - Unauthenticated Stored Cross-Site Scripting ↗2024-03-13 CVE-2024-27960 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.20 Patched in 1.2.21
- 2023-12-15 CVE-2023-6555 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.19 Patched in 1.2.20
- 2023-12-05 CVE-2023-6527 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.18 Patched in 1.2.19
- 2023-04-07 CVE-2023-30489 Improper Neutralization of Input During Web Page Generation Affects < 1.2.17 Patched in 1.2.17
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add a newsletter signup popup to WordPress with a native Gutenberg block, GDPR consent checkbox, and free M..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Mailchimp, ConvertKit and 3 more.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 3,672 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-21 2K+ → 1K+ down after 539 days in tier
- 2024-08-31 3K+ → 2K+ down after 697 days in tier
- 2022-10-04 4K+ → 3K+ down after 1054 days in tier
- 2019-11-15 800+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 3 shared tags A -
FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ installs · 4.7★ · 3 shared tags A -
Easy GDPR Consent Forms – MailChimp 400+ installs · 3.6★ · 3 shared tags -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Email Subscription Popup — Newsletter & GDPR Consent into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-subscribe" width="480" height="300" style="border:0" loading="lazy" title="Email Subscription Popup — Newsletter & GDPR Consent — Plugin Pulse"></iframe> Email Subscription Popup — Newsletter & GDPR Consent: 1K+ active installs, 3.8★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/email-subscribe
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.